Entries by blockthrough

Top 10 Things You Should (but probably didn’t) Know About Adblocking

When it comes to adblocking, there are a lot of misconceptions floating around. It’s time to dispel some myths and share some interesting facts that may surprise you. 1. Adblock Users Are Not Anti-Advertising For the most part, adblock users are not against advertising. However, they are against interruptive ads, spy/malware, privacy invasion and ads that […]

Ad Blocking becomes mainstream in the UK

Interesting to see that more than 25% of Internet users in the UK are using an ad blocker and the trend is showing no signs of slowing down. Here’s an interesting report from e-marketer. http://www.emarketer.com/Article/Ad-Blocking-Moves-Mainstream-UK/1013842

IAB Believes Ad Blocking Is Wrong

This is a great article from the IAB on adblocking – enjoy! The industry must take steps to keep it from proliferating Ad blocking is a potentially existential threat to the industry. To combat it effectively, it’s essential to distinguish ad blocking’s two sources. As abetted by for-profit technology companies, ad blocking is robbery, plain […]