About Blockthrough

We're passionate believers in the free Internet and, at the same time, we're adblock users ourselves. We understand the vast majority of us just want a better, lighter ad experience, and we created Blockthrough to help publishers monetize their adblock users in a sustainable way. We believe that publishers have the right to monetize their content, and their users deserve an outstanding experience.

Meet the Team

Marty Krátký-Katz

Founder & CEO

Steve Williams


Matt Kendall


Trevor Thomas

VP of Revenue

Leela Fallah

Senior Manager, Publisher Success

Hena Elahi

Publisher Success Manager

Johnny Duong

Associate Solutions Engineer

Jessica Lang

Account Executive

Julie Stofko

Operations Analyst

Zhongshi Xi

Software Engineer

Bar Zaruk

Software Engineer

Diogo Monteiro

Software Engineer

Lawrence Hoo

Software Engineer

Vishveshwar Jatain

Marketing Manager

Lawrence Williams

Associate Publisher Success Manager

Alicia Meyer

People and Talent Manager

Eva Shiu

Solutions Engineer

Eliza Warner

Solutions Engineer

Ebrahim Merchant

Frontend Engineer

Richard Lam

Senior Product Manager

Wallace Ho

Frontend Engineer

Ulmas Pulatov

Front-End Engineering Manager

A Few of Our Advisors

Heather Carver

SVP, Seller Accounts at Magnite

Ari Paparo

Head of Partnerships & Strategy, FreeWheel

Jill Orr

Ex-COO, Eyeota

Roy Pereira

Founder & CEO, Calendar Hero

Jordan Mitchell

Ex-SVP, IAB Tech Lab

Seth Demsey

Ex-CTO, AOL Platforms; Founder, Clean.io

Andy Atherton

SVP, Revenue Operations, Healthline

Paul Bannister

EVP, Strategy at CafeMedia