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We are pleased to announce that Blockthrough has acquired PageFair. Together, the combined company is the clear leader in adblock mitigation solutions, and will offer the industry’s […]

“Brand safety and the unblocked web” presents the findings of a research collaboration between the UK advertisers body ISBA, the Advertising Research Foundation, and PageFair. It shows how […]

This note is a layman’s guide to how the “block lists” that power adblocking work.
A block list contains tens of thousands of rules that govern how a website should be displayed. There are two types of rules. “Filter” rules define what should be blocked. “Exception” rules define what content should be displayed. The most popular block list, “EasyList”, contains tens of thousands of these filters and exceptions.

While documenting the journey of first-time publishers, we uncovered that comparing pricing models can be a bit difficult. This post gives a brief overview of each pricing […]

New Adblocking Data We’re pleased to announce our 2013 report on the state of adblocking. This report has been compiled from anonymous data analysed from hundreds of […]

Up to 50% of your ad impressions are being lost to ad block. Find out how to measure and engage these users.