We are pleased to announce that Blockthrough has acquired PageFair. Together, the combined company is the clear leader in adblock mitigation solutions, and will offer the industry’s […]
We are pleased to announce that Blockthrough has acquired PageFair. Together, the combined company is the clear leader in adblock mitigation solutions, and will offer the industry’s […]
“Brand safety and the unblocked web” presents the findings of a research collaboration between the UK advertisers body ISBA, the Advertising Research Foundation, and PageFair. It shows how […]
Last week, Facebook’s Q1 earnings call again confirmed that showing ads to adblockers is boosting profits.
Submit the form below to get a copy of the PageFair 2017 Adblock Report: PageFair is pleased to release our 2017 adblock report. The state of the […]
The 3rd-party cookie – the lifeblood of online advertising – may be about to die. A proposal this month from the European Commission to reform the ePrivacy Directive (ePD) requires […]
Amid the blizzard of press releases and conference tidbits concerning media, advertising, and adblocking, only some really matter. Here are the ten key things that happened in […]
This note is a layman’s guide to how the “block lists” that power adblocking work.
A block list contains tens of thousands of rules that govern how a website should be displayed. There are two types of rules. “Filter” rules define what should be blocked. “Exception” rules define what content should be displayed. The most popular block list, “EasyList”, contains tens of thousands of these filters and exceptions.
In a year and a half, new European rules on the use of personal information will disrupt advertising and media across the globe. Here are the three biggest impacts.
Since 1996 when cookies were first repurposed to track users around the Web there has been an assumption that gathering and trading users’ personal information is the essence of advertising online. This is about to change.
Facebook’s decision earlier this year to start serving ads to adblockers is already starting to bear fruit. In last week’s Q3 earnings call, the company said that “desktop ad revenue grew 18%, which is higher than growth rates in recent quarters, and was aided by our efforts to limit the impact of ad blockers on advertising served via web browsers”.
This post examines these figures to extrapolate the revenue lift that Facebook will enjoy from serving ads on the blocked web. We estimate that Facebook’s decision to show tamper-proof ads will yield an additional $720 million over the next year.
If you run a website, you might want to breathe a sigh of relief. A decision this morning from the European Court of Justice means that websites can continue to collect and store visitor IP addresses.
It would have been a shock to many if the ruling had gone the other way.