Entries by admin

Facebook and adtech face a turbulent time in Europe's courts: the Brussels case.

This note examines a Belgian court ruling against Facebook’s tracking and approach to consent. Facebook and adtech companies should expect tough sanctions when they find themselves before European courts – unless they change their current approach to data protection and the GDPR.  Facebook is playing a dangerous game of “chicken” with the regulators. First, it has begun to confront users in […]

Google adopts non-personal ad targeting for the GDPR

This note examines Google’s recent announcement on the GDPR. Google has sensibly adopted non-personal ad targeting. This is very significant step forward and signals a change in the online advertising market. But Google has also taken a new and problematic approach to consent for personal data use in advertising that publishers will find hard to accept.  Google […]

Risks in IAB Europe’s proposed consent mechanism

This note examines the recently published IAB “transparency and consent” proposal. Major flaws render the system unworkable. The real issue is what should be done with the vast majority of the audience who will not give consent.  Publishers would have no control (and are expected to blindly trust 2,000+ adtech companies) The adtech companies[1] who drafted […]

PageFair writes to all EU Member States about the ePrivacy Regulation

This week PageFair wrote to the permanent representatives of all Member States of the European Union in support for the proposed ePrivacy Regulation. Our remarks were tightly bounded by our expertise in online advertising technology. We do not have an opinion on how the proposed Regulation will impact other areas. The letter addresses four issues: […]

Adtech must change to protect publishers under the GDPR (IAPP podcast)

The follow up to the International Association of Privacy Professionals’ most listened to podcast of 2017.  Angelique Carson of the International Association of Privacy Professionals quizzes PageFair’s Dr Johnny Ryan on the crisis facing publishers, as they grapple with adtech vendors and attendant risks ahead of the GDPR. The podcast covers: Why personal data can not be used without […]

PageFair's long letter to the Article 29 Working Party

This note discusses a letter that PageFair submitted to the Article 29 Working Party. The answers may shape the future of the adtech industry.  Eventually the data protection authorities of Europe will gain a thorough understanding of the adtech industry, and enforce data protection upon it. This will change how the industry works. Until then, we are in […]

PageFair Trusted Partners To Join GDPR Compliance Initiative

This note announces an initiative among adtech companies to keep online advertising operations outside the scope of the GDPR by using no personal data. Dublin, Ireland (24 January, 2018) – PageFair has announced a joint initiative with eight other advertising companies to help equip website and app publishers with new ways of advertising  that fully […]

GDPR's non-tracking cookie banners

This note outlines how an anomaly in European law will impact cookie storage and presents wireframes of permission requests for non-tracking cookies.  Online media will soon find itself in an anomalous position. It will be necessary to apply the GDPR’s consent requirements to cookies that reveal no personal data, even though the GDPR was not […]

How to audit your adtech vendors' GDPR readiness (and a call to adtech vendors to get whitelisted as Trusted Partners)

This note describes how publishers can audit their adtech vendors’ readiness for the GDPR, and opens with a call for adtech vendors to collaborate with PageFair so that they can be whitelisted as Trusted Partners by PageFair Perimeter.  How adtech and media will work under the GDPR We anticipate that the GDPR will indeed be enforced, whether by […]

GDPR consent design: how granular must adtech opt-ins be?

This note examines the range of distinct adtech data processing purposes that will require opt-in under the GDPR.[1] In late 2017 the Article 29 Working Party cautioned that “data subjects should be free to choose which purpose they accept, rather than having to consent to a bundle of processing purposes”.[2] Consent requests for multiple purposes […]