Submit the form below to get a copy of the PageFair 2017 Adblock Report: PageFair is pleased to release our 2017 adblock report. The state of the […]
Submit the form below to get a copy of the PageFair 2017 Adblock Report: PageFair is pleased to release our 2017 adblock report. The state of the […]
The 3rd-party cookie – the lifeblood of online advertising – may be about to die. A proposal this month from the European Commission to reform the ePrivacy Directive (ePD) requires […]
Amid the blizzard of press releases and conference tidbits concerning media, advertising, and adblocking, only some really matter. Here are the ten key things that happened in […]
In a year and a half, new European rules on the use of personal information will disrupt advertising and media across the globe. Here are the three biggest impacts.
Since 1996 when cookies were first repurposed to track users around the Web there has been an assumption that gathering and trading users’ personal information is the essence of advertising online. This is about to change.
If you run a website, you might want to breathe a sigh of relief. A decision this morning from the European Court of Justice means that websites can continue to collect and store visitor IP addresses.
It would have been a shock to many if the ruling had gone the other way.
Now, ten days into October, we have had time to digest on the events of the last quarter. As is ever the case with history, only some […]
A brief exchange in the 1995 film Se7en shows us just how far our expectations of privacy have been eroded in the intervening two decades. Post-Snowden, we may no longer be surprised that our governments are tracking us, but we might be more shocked to realize just how much information advertisers have about us.
Adblocking—and publisher responses to it—sit at the nexus of two trends: the increasing value of trust in the publisher-consumer relationship, and the emerging conditions of the new information market. The Internet turns many types of information that were once scarce and expensive into overabundant—and therefore cheap—commodities. By corollary, trust and attention have become increasingly valuable. In short: As information becomes cheap, trust becomes precious.
What happens to all of the data generated by people as they use the web? Who is interested in the minutiae of our lives as we browse […]
From late 2015 onward PageFair drew together global consumer groups, advertisers, agencies, publishers and browsers for senior level roundtable discussions on adblocking. These were held at The […]