The newest edition of Mary Meeker’s annual Internet Trends report from Kleiner Perkins Caufield & Byers identified adblocking as a major internet trend in 2016. The investment firm, known widely for backing some of the world’s most successful startups, used PageFair’s data to illustrate the growing adoption of adblocking software around the world. PageFair’s 2015 report with Adobe explored adblock use on desktop browsers and PageFair’s 2016 report with Priori Data looked at adblock use on smartphones.
What happens to all of the data generated by people as they use the web? Who is interested in the minutiae of our lives as we browse […]
There is a misconception about adblocking that prevents most people from understanding just how powerful it is. People naturally assume that adblock works by stopping ad content […]
We at PageFair are pleased to release a new report on mobile adblocking. We have tested hundreds of adblocking apps, and have analyzed Apple and Android mobile […]
From late 2015 onward PageFair drew together global consumer groups, advertisers, agencies, publishers and browsers for senior level roundtable discussions on adblocking. These were held at The […]
Several mobile operators have threatened to deploy adblocking measures in some European Union countries, but, as we have previously argued, ISP adblocking is unlikely to survive impending […]
We recently argued that procurement departments could play a crucial role in the ongoing fight against adblocking. With their unique long-term overview of how their brand is to be marketed, procurement can measure success on a more strategic level and help marketing avoid running the kinds of below the line campaigns that have led to the debasement of online advertising and the rise of adblocking.
The PepsiCo decision to eliminate its global marketing procurement department last year has left some questioning whether there is still a role for procurement. Ad Age explained […]
The IAB last year made it clear that lawsuits were still very much on the table as a potential measure to fight adblocking. Publishers in Germany have […]
More legal headaches for adblockers could be on the way, with a recent survey by Medianomics suggesting that high-traffic websites in the United States are at least […]