Last month, our CEO & Co-Founder Martin Krátký-Katz shared his thoughts on Google’s recent announcement regarding Chrome’s new anti-adblocking initiatives. You can read the articles as published on VentureBeat and Media Post. How Google’s Chrome plans will impact publishers, ad blockers, and the web I’ve spent the last two years fighting in the ad-block trenches, so I’ve […]
When it comes to adblocking, there are a lot of misconceptions floating around. It’s time to dispel some myths and share some interesting facts that may surprise you. 1. Adblock Users Are Not Anti-Advertising For the most part, adblock users are not against advertising. However, they are against interruptive ads, spy/malware, privacy invasion and ads that […]
Great article from techcrunch about how Facebook has manage to increase their ad revenue by leveraging their anti-adblock technology. We think this trend will continue across more publishers in the months and years to come. Blocking ad blockers boosted Facebook’s desktop ad revenue 18%
Interesting to see that more than 25% of Internet users in the UK are using an ad blocker and the trend is showing no signs of slowing down. Here’s an interesting report from e-marketer. http://www.emarketer.com/Article/Ad-Blocking-Moves-Mainstream-UK/1013842
Another great article from e-marketer – the adblocking trend increased significantly in 2015… http://www.emarketer.com/Article/Ad-Blocking-Growing-Problem-Particularly-Publishers/1013654
According to e-marketer, adblocking to jump more than double digits this year. http://www.emarketer.com/Article/US-Ad-Blocking-Jump-by-Double-Digits-This-Year/1014111
This is a great article from the IAB on adblocking – enjoy! The industry must take steps to keep it from proliferating Ad blocking is a potentially existential threat to the industry. To combat it effectively, it’s essential to distinguish ad blocking’s two sources. As abetted by for-profit technology companies, ad blocking is robbery, plain […]
