When it comes to adblocking, there are a lot of misconceptions floating around. It’s time to dispel some myths and share some interesting facts that may surprise you. 1. Adblock Users Are Not Anti-Advertising For the most part, adblock users are not against advertising. However, they are against interruptive ads, spy/malware, privacy invasion and ads that […]
Great article from techcrunch about how Facebook has manage to increase their ad revenue by leveraging their anti-adblock technology. We think this trend will continue across more publishers in the months and years to come. Blocking ad blockers boosted Facebook’s desktop ad revenue 18%
Interesting to see that more than 25% of Internet users in the UK are using an ad blocker and the trend is showing no signs of slowing down. Here’s an interesting report from e-marketer. http://www.emarketer.com/Article/Ad-Blocking-Moves-Mainstream-UK/1013842
Another great article from e-marketer – the adblocking trend increased significantly in 2015… http://www.emarketer.com/Article/Ad-Blocking-Growing-Problem-Particularly-Publishers/1013654
According to e-marketer, adblocking to jump more than double digits this year. http://www.emarketer.com/Article/US-Ad-Blocking-Jump-by-Double-Digits-This-Year/1014111
This is a great article from the IAB on adblocking – enjoy! The industry must take steps to keep it from proliferating Ad blocking is a potentially existential threat to the industry. To combat it effectively, it’s essential to distinguish ad blocking’s two sources. As abetted by for-profit technology companies, ad blocking is robbery, plain […]
