Episode 2: Christina Fiasconaro (Freestar)

Welcome back to a new episode of Slice of Ad Tech.

In this episode, our host, Vishveshwar Jatain speaks with Freestar’s SVP of Customer Success, Christina Fiasconaro, about how Freestar successfully handles yield optimization for publishers.

Christina has over 7 years of experience working on client services, publisher development, and yield management for companies in ad tech.

Keep listening as she shares her insights and the strategies she’s implemented while working in Publisher Development, as well as ideas publishers can apply to their own business, including:

  • The real yield optimization metrics that you should be tracking, like RPS (revenue per session)
  • Out-of-the-box experiments (that may not follow ad tech best standards) seeing very interesting results
  • The initiatives that Freestar is undertaking to prepare their publishers for the deprecation of third-party cookies
  • The importance of a “you’ll think of something” mindset
  • What publishers should be paying attention to heading into 2023 and beyond
  • And more!

Tune in to the episode below:

Follow us on

Listen on Apple Podcasts
Listen on Google Podcasts
Listen on Spotify
Listen on Amazon Music badge

Leave a Reply

Your email address will not be published.