Ads.txt, short for “Authorized Digital Sellers”, is an initiative launched by the IAB Tech Lab that allows publishers to publicly declare the ad partners that are allowed […]
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How to monitor and prevent invalid traffic (IVT)
According to the Advertiser Perceptions DSP Report for Q3 2018, 37% of surveyed agencies and marketers picked ad fraud (viewability fraud + invalid traffic) as the worst […]
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