Blockthrough believes in enabling publishers to rightfully get compensated for providing content through advertising, while at the same time, respecting the user experience of website visitors.

Accelerated Ad Reinsertion ™ re-establishes a fair deal between users and content creators by providing this delicate balance. Blockthrough believes in industry acceptable ads policies and does not support the use of ad formats deemed most intrusive or interruptive, such as 30 second unskippable video ads that play automatically, screen takeovers, pop ups and blinking ads — all ad types that directly disrupt the consumption of content.