How does adblocking work?
Ad blocking typically employs two techniques to eliminate advertising from a web page, hiding advertising elements and blocking access to ad servers. Ad blockers take a variety of forms including web browser extensions, software solutions and hardware devices.
The first method of ad blocking involves the identification of ad elements within a web page and, using the Document Object Model (DOM), hiding those elements from view. The second part of the process involves blocking any attempt by the ad code within a web page to connect to the ad server to obtain the ad content.
Many ad blockers (particularly those provided in the form of a web browser extension) access filter lists to identify the content elements to hide and ad server addresses to block. These filter lists, used by every ad blocker, are curated by the adblock companies/community and updated regularly
How big of an issue is adblocking?
It’s big! Here are some great articles on the state of adblocking today.
What are the types of adblockers?
The most common and widely used type of ad blocker takes the form of a web browser extension or plugin, invariably available for installation free of charge with just a few clicks. Custom web browsers are also available with built-in ad blocking capabilities. Ad blocking within enterprise networks is often implemented using software or hardware devices that are installed within or alongside gateway Internet routers. In addition, some mobile network and Internet service providers are considering implementing ad blocking at the network level, thereby stripping out ads from content before it is delivered to customer devices.
How easy is it to implement?
How much does the Blockthrough service cost?
The nice thing about Blockthrough’s model is that there is essentially no net cost to the publisher. We only deliver your ads to adblock users (purely additive revenue), there are NO minimums or setup fees, we charge a flat rate CPM for only impressions that are fulfilled by paying advertisers. We also have rev-share options. There is also no disruption to the non-adblocking audience – the ads they see are not affected.
Do you work in mobile and desktop?
Yes, desktop and mobile web are the primary focus at this point.
Can you work with programmatic inventory?
Yes! We can help monetize your direct and programmatic inventory. Please contact us for more details.