blockthrough

Blockthrough is the market leader in adblock revenue recovery

We help the world's largest publishers monetize their ad-blocked inventory in a respectful, user friendly, and scalable manner.

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blockthrough

As Seen On

As Seen On

Plug-and-play demand

Easily connect your existing programmatic stack and direct demand

High-quality, lightweight ads

All ads served meet the Acceptable Ads and Better Ads standards

Universal compatibility

Works seamlessly with most popular wrappers, SSPs, and ad servers

No Ads.txt Update Needed

Get started without making any updates to your Ads.txt file

Recover Adblock Revenue

  • Most sites have adblock rates of 10-40%
  • We help recover revenue from this blocked inventory
  • No upfront costs or setup fee
  • Most popular solution with US ComScore-150
CALCULATE OPPORTUNITY

Deliver Better Ad Experiences

  • Ads are only served to opted-in users
  • Users can opt out of ads at any time
  • All ads comply with Acceptable Ads and Better Ads standards
  • Works for all device types
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Getting Started is Easy

  • Minimal dev work required
  • Add a single line of code to get started
  • No tagging required
  • Dedicated account manager
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Blockthrough/PageFair 2020 Adblock Report

In this sequel to the last PageFair Report, we illustrate significant trends in adoption of adblocking around the world, including new empirical data for 2017, 2018 and 2019.
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Trusted by Thousands of Premium Publishers

Finalist of AdExchanger's "Best Early Stage Technology Company" award

1. How can I estimate my current revenue loss?

Revenue loss caused due to ad blockers depends on a number of factors including the ad block rate, average eCPM, ad density, and traffic split between devices. We’ve built a handy calculator where you can punch in these metrics and receive an estimate of your revenue loss.

2. What is adblock recovery?

Majority of internet users install ad blockers to avoid dealing with heavy, interruptive, and intrusive ads, adblock recovery is a technique that allows publishers to serve light-spec ads that meet the highest UX standards only to opted-in users.

3. Which ad blockers does this technology work on?

Ad re-insertion work on all ad blockers that participate in the Acceptable Ads program, which includes AdBlock, AdBlock Plus, uBlock, and Crystal.

4. How much does it cost?

Blockthrough does not charge any fixed or recurring costs for the use of its technology, instead, we work with publishers on revenue sharing plans, where we retain a percentage of the recovered revenue as our platform and technology fees.

Other questions?

Got a question that wasn’t answered here? Send it in and we’ll be happy to help.

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