Everything that’s new in TCF 2.2
The Transparency and Consent Framework (TCF) is an open-source industry standard to help publishers and advertisers ensure that they comply with the […]
What is behavioral targeting?
The last few years have seen increased regulatory scrutiny and industry debate about behavioral targeting and the use of third-party cookies in […]
5 state privacy laws publishers need to know for 2023
In September 2022, the IAB Tech Lab launched the Global Privacy Platform (GPP). This is a user consent and preference communication protocol. […]
Digital Services Act Package: a publisher’s guide
As of July 5th, the European Parliament voted on two new pieces of legislation, each with its own goal. Protect the fundamental […]
Data privacy regulations deconstructed
With everything being technologically based today, online privacy is now the focal point of all digital issues and concerns. We use robotic […]
Bye-bye FloC, Hello Topics API
Before we dive into Google’s new Topics API, let’s start with a crash course on what’s happened with third-party cookies over the […]
Your complete guide to data clean rooms
Amidst all the technical jargon that gets thrown around in Ad Ops, here is yet another that may have you scratching your […]
An up-to-date guide to Google’s Privacy Sandbox
A lot of opinion pieces, industry working groups, and proposals emerged last year in the aftermath of Google’s announcement about deprecating third-party […]
Identity is the top focus in 2021, according to these experts
To say that 2020 has been a chaotic year for ad tech would be an understatement. Google announced its intention to deprecate […]
CPRA Passes in California, Here’s What Changed
The Consumer Privacy Rights Act (CPRA), which was on the ballot as Proposition 24, passed in California earlier this month with a […]
What is a CMP? How does it affect publisher revenues?
The last few years have been punctuated with an increased focus on how internet-based businesses collect, store, and process user information. Starting […]