There’s an unspoken rule for surfing the web in this digital world. And it’s that ads will always be a part of content consumption. Why? Because without […]
Read moreThere’s an unspoken rule for surfing the web in this digital world. And it’s that ads will always be a part of content consumption. Why? Because without […]
Read moreWith everything being technologically based today, online privacy is now the focal point of all digital issues and concerns. We use robotic vacuums, automatic pet feeders, smart […]
Read morePresented by AdExchanger and AdMonsters, the Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women making an impact in our […]
Read moreUsage of adblock tools and extensions has been on the rise over the last decade. eMarketer estimated that there would be more than 76 million adblock users. […]
Read moreBid shading has once again become a hot topic in the programmatic advertising world. It’s a technique used by demand-side platforms (DSPs) to “bridge the gap” between […]
Read moreBeing aware of your website’s page load time is critical as a publisher. Slow load times tend to upset users, which ends up increasing your bounce rate, […]
Read moreOriginally posted on HeaderBidding.com. Can you imagine a world where we had to pay to view all content on the internet? It would be madness. That’s why […]
Read moreEver since header bidding became the new way of buying and selling ad inventory, bidding on multiple ad exchanges simultaneously has become a commonplace practice to maximize […]
Read moreCustomer data comes in all shapes and sizes. All of it is relevant to what drives a successful marketing campaign in today’s digital world. More importantly, marketers […]
Read moreThere’s more than one way to implement header bidding, but not all methods will be viable for you. Right now, two of the most popular open-source header […]
Read more