Earlier this month, with the release of the 2021 PageFair Adblock Report, we revealed that 843 million devices globally are now blocking ads—with a 10% YoY growth […]
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2021 PageFair Adblock Report
In this sequel to the 2020 BT/PageFair Adblock Report, we present the latest data gathered for global adblocking and results from our U.S. consumer survey about adblock […]
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Header bidding integrations: Client vs. server-side, explained
Every once in a while, something comes along that disrupts the status quo and changes how an entire industry works. Header bidding is probably the best example […]
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Identity in ad tech: Meet the cookieless ID solutions
A new wave of cookieless ID solutions is sweeping the ad tech industry in the wake of the deprecation of third-party cookies. In a previous post, we […]
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How we monetized 1.4 billion adblock pageviews for Freestar
In an ever-changing industry full of buzzwords, Arizona-based Freestar was founded to simplify the challenges of monetizing websites. By leveraging the ideal mix of header bidding, private […]
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First-party data collection strategies for publishers
The triple threat of new privacy regulations, the imminent end of third-party cookies, and the rise of tracking prevention is forcing many publishers to re-think their data […]
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The different types of paywalls (and how publishers use them)
Earlier this month, @CJR published an article titled, “What the pandemic means for paywalls,” which talks about the dilemma faced by many large publishers about which content […]
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The pros and cons of private marketplace (PMP) deals
According to a report by eMarketer, programmatic ad spending on private marketplaces (PMP) will surpass that on open exchanges for the first time in 2021. Also, ad […]
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Ads.txt best practices to stay protected against ad fraud
Ads.txt, short for “Authorized Digital Sellers”, is an initiative launched by the IAB Tech Lab that allows publishers to publicly declare the ad partners that are allowed […]
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How Healthline recovered over $1 million in adblock revenue
San Francisco-based Healthline Media’s mission is to empower people to be their strongest and healthiest selves by being a trusted ally in their pursuit of health and […]
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