Can contextual advertising replace third-party cookies?
It’s no secret that there is palpable apprehension in the ad industry about programmatic advertising in the post-third-party cookie era. Digital media […]
How Blockthrough became a valued partner of Future plc
Founded in 1985, Future Publishing is a global platform for specialist media and a constituent of the FTSE 250 Index. Its content […]
How Publisher Collective found the missing third of its audience
Based in Bath, England, Publisher Collective is a vertical ad network focused on helping PC and console gaming sites earn more by […]
Blockthrough and AAX join forces as a single business unit
Following eyeo’s recent acquisition of Blockthrough, today we are announcing the merging of Blockthrough and AAX (“Acceptable Ads Exchange”). From this point […]
Ad Tech Pricing Models: CPM, eCPM, CPC, CPD, RPM Explained
In the world of digital advertising, there are various pricing models that advertisers and publishers can use to buy and sell ad […]
How publishers can drive more organic traffic to their websites
Building organic traffic isn’t easy. It never has been, but it’s always been necessary for publishers. Even if they’re not selling any […]
Google Ads Destination Requirements Policy: A Publisher’s Guide
If you use Google Search Ads, then you’ve probably received the following email regarding the company’s new Destination requirements policy: “Dear Advertiser, […]
What is a programmatic bid request and how does it work?
Bid requests are meant to improve the advertising user experience (UX). It’s also meant to increase publishers’ advertising revenue. However, UX should […]
Ads.txt version 1.1 solves this one very important problem
In a previous post, we presented some best practices related to the use of ads.txt, a standard launched by the IAB Tech […]