A lot of opinion pieces, industry working groups, and proposals emerged last year in the aftermath of Google’s announcement about deprecating third-party cookies by 2022. For some […]
Read moreA lot of opinion pieces, industry working groups, and proposals emerged last year in the aftermath of Google’s announcement about deprecating third-party cookies by 2022. For some […]
Read moreOne of the most important things that happened in the ad tech industry within the last decade was the invention of header bidding. By enabling publishers to […]
Read moreTo say that 2020 has been a chaotic year for ad tech would be an understatement. Google announced its intention to deprecate third-party cookies, reduced ad spend […]
Read moreCPM (“Cost Per Mille”) is the most widely used metric in advertising. It denotes the cost that an advertiser bears for serving a thousand ad impressions. On […]
Read more(With inputs from Mary Brannen, Director of Revenue Operations at Blockthrough.) “Whatever goes up, must come down.” In the publishing business, that axiom is most accurately reflected […]
Read moreGoogle receives and processes over 63,000 user searches per second every single day. In order to provide users with the best possible match for their search query, […]
Read moreFor the last couple of years, things like privacy compliance, the impending death of third-party cookies, and COVID-induced CPM crash this year have continued to dominate both […]
Read moreEarlier this year, Google announced plans to kill third-party cookies in Chrome by 2022. This came on the heels of tightening privacy regulations, growing user discontent about […]
Read moreThe Consumer Privacy Rights Act (CPRA), which was on the ballot as Proposition 24, passed in California earlier this month with a 56.1% vote. CPRA is an […]
Read moreThe last few years have been punctuated with an increased focus on how internet-based businesses collect, store, and process user information. Starting with the enforcement of the […]
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