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privacy sandbox
21 January 2021 Privacy & Consent

An up-to-date guide to Google’s Privacy Sandbox

A lot of opinion pieces, industry working groups, and proposals emerged last year in the aftermath of Google’s announcement about deprecating third-party cookies by 2022. For some […]

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open bidding
13 January 2021 Revenue optimization

Open Bidding (EBDA): Frequently asked questions

One of the most important things that happened in the ad tech industry within the last decade was the invention of header bidding. By enabling publishers to […]

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4 January 2021 Identity

Identity is the top focus in 2021, according to these experts

To say that 2020 has been a chaotic year for ad tech would be an understatement. Google announced its intention to deprecate third-party cookies, reduced ad spend […]

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page rpm
18 December 2020 Revenue optimization

Page RPM: What the metric means and how to improve it

CPM (“Cost Per Mille”) is the most widely used metric in advertising. It denotes the cost that an advertiser bears for serving a thousand ad impressions. On […]

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11 December 2020 Revenue optimization

How smart publishers deal with the January CPM drop

(With inputs from Mary Brannen, Director of Revenue Operations at Blockthrough.) “Whatever goes up, must come down.” In the publishing business, that axiom is most accurately reflected […]

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Core Web Vitals
4 December 2020 Search optimization

Core Web Vitals: Google’s new signals for ranking pages

Google receives and processes over 63,000 user searches per second every single day. In order to provide users with the best possible match for their search query, […]

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Acceptable Ads
27 November 2020 Ad blocking

Acceptable Ads: A Detailed Guide for Publishers

For the last couple of years, things like privacy compliance, the impending death of third-party cookies, and COVID-induced CPM crash this year have continued to dominate both […]

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third-party cookies
19 November 2020 Revenue optimization

Third-party cookies are going away. What’s next?

Earlier this year, Google announced plans to kill third-party cookies in Chrome by 2022. This came on the heels of tightening privacy regulations, growing user discontent about […]

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CPRA
12 November 2020 Privacy & Consent

CPRA Passes in California, Here’s What Changed

The Consumer Privacy Rights Act (CPRA), which was on the ballot as Proposition 24, passed in California earlier this month with a 56.1% vote. CPRA is an […]

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What is a CMP
10 November 2020 Privacy & Consent

What is a CMP? How does it affect publisher revenues?

The last few years have been punctuated with an increased focus on how internet-based businesses collect, store, and process user information. Starting with the enforcement of the […]

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