Top 10 digital publishing trends for 2024
The digital publishing landscape, much like the digital world itself, is in a state of perpetual flux. As we bid adieu to […]
The dangers of made-for-advertising websites (MFAs)
One of the most hotly debated topics of this last summer was the burgeoning impact of made-for-advertising websites (MFAs). These sites are […]
11 must-listen podcasts for ad tech industry professionals
For advertising aficionados looking to keep their fingers on the pulse of the latest trends and strategies, podcasts have become invaluable resources. […]
Harnessing the power of ChatGPT to boost publisher productivity
In the fast-paced world of digital publishing, time equals money. It’s crucial that publishers embrace technology that can aid in streamlining work. […]
The battle of revenue: Advertising vs. subscriptions
It’s an existential imperative: publishing needs to remain profitable. In the middle of what The New York Times refers to as a […]
PubGalaxy by Azerion: Maximizing monetization with Blockthrough
PubGalaxy by Azerion is one of the leading monetization platforms that empowers publishers to measure, optimize, and grow their advertising revenue. By […]
How bad ad experiences affect UX and revenue for publishers
Digital advertising is an integral component of most publishers’ revenue mix, however, bad ad experiences can lead to poor UX, and indirectly […]
The ad tech identity catch-up: Topics API, Protected Audience API, and Unified ID 2.0
It’s one of the subjects on everyone’s minds: the climate of curiosity and suspense as the ad industry leans into the future […]
Price floor optimization tips and best practices for publishers
The online advertising landscape is often prone to dramatic shifts, leaving publishers with complex revenue optimization decisions to make. One of these […]
Can contextual advertising replace third-party cookies?
It’s no secret that there is palpable apprehension in the ad industry about programmatic advertising in the post-third-party cookie era. Digital media […]