Harnessing the power of ChatGPT to boost publisher productivity
In the fast-paced world of digital publishing, time is money. It’s crucial that publishers embrace technology that can aid in streamlining work. […]
The battle of revenue: Advertising vs. subscriptions
It’s an existential imperative: publishing needs to remain profitable. In the middle of what The New York Times refers to as a […]
PubGalaxy by Azerion: Maximizing monetization with Blockthrough
PubGalaxy by Azerion is one of the leading monetization platforms that empowers publishers to measure, optimize, and grow their advertising revenue. By […]
How bad ad experiences affect UX and revenue for publishers
Digital advertising is an integral component of most publishers’ revenue mix, however, bad ad experiences can lead to poor UX, and indirectly […]
The ad tech identity catch-up: Topics API, Protected Audience API, and Unified ID 2.0
It’s one of the subjects on everyone’s minds: the climate of curiosity and suspense as the ad industry leans into the future […]
Price floor optimization tips and best practices for publishers
The online advertising landscape is often prone to dramatic shifts, leaving publishers with complex revenue optimization decisions to make. One of these […]
Can contextual advertising replace third-party cookies?
It’s no secret that there is palpable apprehension in the ad industry about programmatic advertising in the post-third-party cookie era. Digital media […]
How Blockthrough became a valued partner of Future plc
Founded in 1985, Future Publishing is a global platform for specialist media and a constituent of the FTSE 250 Index. Its content […]
How Publisher Collective found the missing third of its audience
Based in Bath, England, Publisher Collective is a vertical ad network focused on helping PC and console gaming sites earn more by […]
Blockthrough and AAX join forces as a single business unit
Following eyeo’s recent acquisition of Blockthrough, today we are announcing the merging of Blockthrough and AAX (“Acceptable Ads Exchange”). From this point […]