Presented by AdMonsters and Folio:, the Top Women in Media Awards were created to celebrate, inspire and bring together the women who make Publishing a dynamic community. […]
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UAM vs TAM: Your manual to Amazon Publisher Services
According to Statista, 71% of publishers now use Amazon’s header bidding technology, beating out well-known alternatives like Xandr (69%), Index Exchange (62%), and Magnite (53%). And for […]
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Blockthrough wins 2021 Deloitte Companies-to-Watch award
Blockthrough is excited to be named a winner of the 2021 Deloitte Companies-to-Watch award. This award spotlights emerging companies that exhibit strong growth and show potential to […]
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The best supply-side platforms (SSPs) for publishers in 2021
There are many ways to monetize your website content. Using the optimal mix of programmatic deal types is one method. Today, we’re going to be talking about […]
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What is post-bidding? And how does it work?
Maximizing yield is a constantly shifting goal post for web publishers and their ad operations teams. There’s always something new around the corner that promises that little […]
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4 ways to enrich and monetize your first-party data
Publishers are already aware that third-party cookies will be deprecated sometime in 2023. But how many of us are actually ready for the post-cookie world? You’ve probably […]
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A publisher’s guide to the 4 programmatic deal types
Programmatic ad spending has grown by 29% since 2020, according to eMarketer. In their revised forecast, eMarketer estimates that advertisers will increase their display spend by more […]
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Your complete guide to data clean rooms
Amidst all the technical jargon that gets thrown around in Ad Ops, here is yet another that may have you scratching your head. If you’re advertising on […]
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Blockthrough named 11th fastest-growing company in Canada by The Globe and Mail
Blockthrough is pleased to announce its ranking as the 11th fastest-growing company in Canada according to the 2021 Report on Business ranking of Canada’s Top Growing Companies. […]
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Prebid Modules: How they work, use cases, and examples
With inputs from Richard Lam, Senior Product Manager at Blockthrough. Prebid.js is the most widely adopted header bidding wrapper among web publishers for many reasons. It’s open-source, […]
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