If you use Google Search Ads, then you’ve probably received the following email regarding the company’s new Destination requirements policy: “Dear Advertiser, In October 2022, the Destination […]
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What is a programmatic bid request and how does it work?
Bid requests are meant to improve the advertising user experience (UX). It’s also meant to increase publishers’ advertising revenue. However, UX should always be the number one […]
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Episode 2: Christina Fiasconaro (Freestar)
Welcome back to a new episode of Slice of Ad Tech. In this episode, our host, Vishveshwar Jatain speaks with Freestar's SVP of Customer Success, Christina Fiasconaro, [...] Read more
Ads.txt version 1.1 solves this one very important problem
In a previous post, we presented some best practices related to the use of ads.txt, a standard launched by the IAB Tech Lab in 2017 to reduce […]
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Will Google’s Manifest V3 break adblocking extensions?
In March 2021, Google first announced its intention to deprecate third-party cookies in Chrome. Even though Safari and Firefox had already rolled out similar updates, this was […]
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Helpful Content Update: 6 questions publishers should be asking
On August 25th, 2022, Google rolled out an algorithm update that aimed to reduce the number of “unhelpful” articles circulating the Web. It was aptly named the […]
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How to manage programmatic remnant ads
When you’re a part of the ad tech world, you hear about premium and remnant ad inventory a lot. While they may sound straightforward enough, the actual […]
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What is bidstream data in programmatic advertising?
Data is king! Alright, that may not be the exact phrase, but there is still some merit to that claim. Without data in digital advertising, publishers wouldn’t […]
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Episode 1: James Van Sweringen (Blockthrough)
Welcome to the first episode of Blockthrough's new podcast, Slice of Ad Tech. In this episode, our host, Neera Shanker, speaks with our Director of Revenue Operations, [...] Read more
Blockthrough named on Canada’s Top Growing Companies for the 2nd time
Blockthrough is pleased to announce its ranking as the 36th fastest-growing company in Canada according to the 2022 Report on Business ranking of Canada’s Top Growing Companies, […]
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