Google Ad Exchange (AdX) is the most widely adopted premium ad exchange in the world. Small and mid-size publishers upgrading from AdSense and similar plug-and-play ad networks […]
Read more
Google PageSpeed Insights: How to improve your score
Webmasters understand the importance of page speed in delivering a good user experience. For publishers on the open Web who monetize with advertising, improving page speed is […]
Read more
Blockthrough named 2021 Programmatic Power Player
Blockthrough has been named a 2021 Programmatic Power Player by AdExchanger, the award-winning industry publication devoted to covering developments in the digital advertising and marketing space. The […]
Read more
The walled gardens of ad tech, explained
Almost no industry report or analysis in the ad tech industry is complete without a generous sprinkling of the term “walled gardens”. In a broader sense, any […]
Read more
What is Buyers.json? Learn about the new IAB spec
In a recent post, we examined brand safety from the publishers’ perspective. To quickly recap: Brands don’t want their ads to appear in inappropriate or objectionable editorial […]
Read more
Brand safety: The missing manual for publishers
Like many other ad tech buzzwords—the definition of brand safety is constantly evolving and varies depending on whom you ask. Since brand safety is mainly considered a […]
Read more
The 3 types of adblock recovery strategies (with pros and cons)
Earlier this month, with the release of the 2021 PageFair Adblock Report, we revealed that 843 million devices globally are now blocking ads—with a 10% YoY growth […]
Read more
2021 PageFair Adblock Report
In this sequel to the 2020 BT/PageFair Adblock Report, we present the latest data gathered for global adblocking and results from our U.S. consumer survey about adblock […]
Read more
Header bidding integrations: Client vs. server-side, explained
Every once in a while, something comes along that disrupts the status quo and changes how an entire industry works. Header bidding is probably the best example […]
Read more
Identity in ad tech: Meet the cookieless ID solutions
A new wave of cookieless ID solutions is sweeping the ad tech industry in the wake of the deprecation of third-party cookies. In a previous post, we […]
Read more