How 9GAG revived ad revenue with Blockthrough
Founded in 2008, 9GAG is a popular social media platform based in Hong Kong that brings its global user base together to […]
How Blockthrough reclaimed 10 billion pageviews for Venatus
Venatus is an award-winning, global AdTech platform that connects advertisers to the audiences of 350+ world-renowned gaming publishers who trust Venatus to […]
2023 eyeo Ad-Filtering Report
Stay ahead of the current trends in the ad-filtering landscape, including research on users and their attitudes toward online advertising, expert insights […]
Top 10 digital publishing trends for 2024
The digital publishing landscape, much like the digital world itself, is in a state of perpetual flux. As we bid adieu to […]
The dangers of made-for-advertising websites (MFAs)
One of the most hotly debated topics of this last summer was the burgeoning impact of made-for-advertising websites (MFAs). These sites are […]
11 must-listen podcasts for ad tech industry professionals
For advertising aficionados looking to keep their fingers on the pulse of the latest trends and strategies, podcasts have become invaluable resources. […]
Harnessing the power of ChatGPT to boost publisher productivity
In the fast-paced world of digital publishing, time equals money. It’s crucial that publishers embrace technology that can aid in streamlining work. […]
The battle of revenue: Advertising vs. subscriptions
It’s an existential imperative: publishing needs to remain profitable. In the middle of what The New York Times refers to as a […]
PubGalaxy by Azerion: Maximizing monetization with Blockthrough
PubGalaxy by Azerion is one of the leading monetization platforms that empowers publishers to measure, optimize, and grow their advertising revenue. By […]
How bad ad experiences affect UX and revenue for publishers
Digital advertising is an integral component of most publishers’ revenue mix, however, bad ad experiences can lead to poor UX, and indirectly […]