Blockthrough is proud to announce that after a multi-week voting process, Adweek has declared Blockthrough a winner of the 2021 Readers’ Choice Best of Tech Partner Award, […]
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Google’s SPM to MCM switchover for AdX, explained
Google Ad Exchange (AdX) is the most widely adopted premium ad exchange in the world. Small and mid-size publishers upgrading from AdSense and similar plug-and-play ad networks […]
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Google PageSpeed Insights: How to improve your score
Webmasters understand the importance of page speed in delivering a good user experience. For publishers on the open Web who monetize with advertising, improving page speed is […]
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Blockthrough named 2021 Programmatic Power Player
Blockthrough has been named a 2021 Programmatic Power Player by AdExchanger, the award-winning industry publication devoted to covering developments in the digital advertising and marketing space. The […]
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The walled gardens of ad tech, explained
Almost no industry report or analysis in the ad tech industry is complete without a generous sprinkling of the term “walled gardens”. In a broader sense, any […]
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What is Buyers.json? Learn about the new IAB spec
In a recent post, we examined brand safety from the publishers’ perspective. To quickly recap: Brands don’t want their ads to appear in inappropriate or objectionable editorial […]
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Brand safety: The missing manual for publishers
Like many other ad tech buzzwords—the definition of brand safety is constantly evolving and varies depending on whom you ask. Since brand safety is mainly considered a […]
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The 3 types of adblock recovery strategies (with pros and cons)
Earlier this month, with the release of the 2021 PageFair Adblock Report, we revealed that 843 million devices globally are now blocking ads—with a 10% YoY growth […]
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2021 PageFair Adblock Report
In this sequel to the 2020 BT/PageFair Adblock Report, we present the latest data gathered for global adblocking and results from our U.S. consumer survey about adblock […]
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Header bidding integrations: Client vs. server-side, explained
Every once in a while, something comes along that disrupts the status quo and changes how an entire industry works. Header bidding is probably the best example […]
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