A new wave of cookieless ID solutions is sweeping the ad tech industry in the wake of the deprecation of third-party cookies. In a previous post, we […]
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How we monetized 1.4 billion adblock pageviews for Freestar
In an ever-changing industry full of buzzwords, Arizona-based Freestar was founded to simplify the challenges of monetizing websites. By leveraging the ideal mix of header bidding, private […]
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First-party data collection strategies for publishers
The triple threat of new privacy regulations, the imminent end of third-party cookies, and the rise of tracking prevention is forcing many publishers to re-think their data […]
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The different types of paywalls (and how publishers use them)
Earlier this month, @CJR published an article titled, “What the pandemic means for paywalls,” which talks about the dilemma faced by many large publishers about which content […]
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The pros and cons of private marketplace (PMP) deals
According to a report by eMarketer, programmatic ad spending on private marketplaces (PMP) will surpass that on open exchanges for the first time in 2021. Also, ad […]
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Ads.txt best practices to stay protected against ad fraud
Ads.txt, short for “Authorized Digital Sellers”, is an initiative launched by the IAB Tech Lab that allows publishers to publicly declare the ad partners that are allowed […]
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How Healthline recovered over $1 million in adblock revenue
San Francisco-based Healthline Media’s mission is to empower people to be their strongest and healthiest selves by being a trusted ally in their pursuit of health and […]
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How to monitor and prevent invalid traffic (IVT)
According to the Advertiser Perceptions DSP Report for Q3 2018, 37% of surveyed agencies and marketers picked ad fraud (viewability fraud + invalid traffic) as the worst […]
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Why ad viewability matters and how to improve it
Ad viewability is a key factor that advertisers consider when deciding how much to bid for impressions. This in turn, makes viewability a crucial lever for publishers […]
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An up-to-date guide to Google’s Privacy Sandbox
A lot of opinion pieces, industry working groups, and proposals emerged last year in the aftermath of Google’s announcement about deprecating third-party cookies by 2022. For some […]
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