There’s an unspoken rule for surfing the web in this digital world. And it’s that ads will always be a part of content consumption. Why? Because without […]
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Data privacy regulations deconstructed
With everything being technologically based today, online privacy is now the focal point of all digital issues and concerns. We use robotic vacuums, automatic pet feeders, smart […]
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Meet Rikki and Jasmine, honorees of the 2022 Top Women in Media Awards
Presented by AdExchanger and AdMonsters, the Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women making an impact in our […]
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How to use Google Analytics to track your adblock rate
Usage of adblock tools and extensions has been on the rise over the last decade. eMarketer estimated that there would be more than 76 million adblock users. […]
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Why should publishers care about bid shading?
Bid shading has once again become a hot topic in the programmatic advertising world. It’s a technique used by demand-side platforms (DSPs) to “bridge the gap” between […]
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Top 5 factors that contribute to high page latency
Being aware of your website’s page load time is critical as a publisher. Slow load times tend to upset users, which ends up increasing your bounce rate, […]
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How to reduce adblocking with the Ad Experience Report
Originally posted on HeaderBidding.com. Can you imagine a world where we had to pay to view all content on the internet? It would be madness. That’s why […]
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Is supply path optimization important for publishers?
Ever since header bidding became the new way of buying and selling ad inventory, bidding on multiple ad exchanges simultaneously has become a commonplace practice to maximize […]
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Your complete guide on first-party data to zero-party data
Customer data comes in all shapes and sizes. All of it is relevant to what drives a successful marketing campaign in today’s digital world. More importantly, marketers […]
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What are the differences between Prebid.js and Prebid Server?
There’s more than one way to implement header bidding, but not all methods will be viable for you. Right now, two of the most popular open-source header […]
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