Almost no industry report or analysis in the ad tech industry is complete without a generous sprinkling of the term “walled gardens”. In a broader sense, any […]
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What is Buyers.json? Learn about the new IAB spec
In a recent post, we examined brand safety from the publishers’ perspective. To quickly recap: Brands don’t want their ads to appear in inappropriate or objectionable editorial […]
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Brand safety: The missing manual for publishers
Like many other ad tech buzzwords—the definition of brand safety is constantly evolving and varies depending on whom you ask. Since brand safety is mainly considered a […]
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The 3 types of adblock recovery strategies (with pros and cons)
Earlier this month, with the release of the 2021 PageFair Adblock Report, we revealed that 843 million devices globally are now blocking ads—with a 10% YoY growth […]
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2021 PageFair Adblock Report
In this sequel to the 2020 BT/PageFair Adblock Report, we present the latest data gathered for global adblocking and results from our U.S. consumer survey about adblock […]
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Header bidding integrations: Client vs. server-side, explained
Every once in a while, something comes along that disrupts the status quo and changes how an entire industry works. Header bidding is probably the best example […]
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Identity in ad tech: Meet the cookieless ID solutions
A new wave of cookieless ID solutions is sweeping the ad tech industry in the wake of the deprecation of third-party cookies. In a previous post, we […]
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How we monetized 1.4 billion adblock pageviews for Freestar
In an ever-changing industry full of buzzwords, Arizona-based Freestar was founded to simplify the challenges of monetizing websites. By leveraging the ideal mix of header bidding, private […]
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First-party data collection strategies for publishers
The triple threat of new privacy regulations, the imminent end of third-party cookies, and the rise of tracking prevention is forcing many publishers to re-think their data […]
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The different types of paywalls (and how publishers use them)
Earlier this month, @CJR published an article titled, “What the pandemic means for paywalls,” which talks about the dilemma faced by many large publishers about which content […]
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