For the last couple of years, things like privacy compliance, the impending death of third-party cookies, and COVID-induced CPM crash this year have continued to dominate both headlines and the […]
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Third-party cookies are going away. What’s next?
Earlier this year, Google announced plans to kill third-party cookies in Chrome by 2022. This came on the heels of tightening privacy regulations, growing user discontent about the intrusiveness of […]
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CPRA Passes in California, Here’s What Changed
The Consumer Privacy Rights Act (CPRA), which was on the ballot as Proposition 24, passed in California earlier this month with a 56.1% vote. CPRA is an amendment to the […]
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What is a CMP? How does it affect publisher revenues?
The last few years have been punctuated with an increased focus on how internet-based businesses collect, store, and process user information. Starting with the enforcement of the General Data Protection […]
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BT/PageFair 2020 Report: Growth of the Blocked Web
In this sequel to the last PageFair Adblock Report, we illustrate significant new trends in consumer adoption of adblocking around the world, including new empirical data for 2017, 2018 and […]
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Acquisition of Uponit!
Dear Friends of Blockthrough, It is with great excitement that we announce Blockthrough’s acquisition of Uponit, our second acquisition of a competitor in just over a year. The acquisition will […]
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PageFair is joining forces with Blockthrough
We are pleased to announce that Blockthrough has acquired PageFair. Together, the combined company is the clear leader in adblock mitigation solutions, and will offer the industry’s highest-yielding adblock revenue […]
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Facebook and adtech face a turbulent time in Europe’s courts: the Brussels case.
This note examines a Belgian court ruling against Facebook’s tracking and approach to consent. Facebook and adtech companies should expect tough sanctions when they find themselves before European courts – […]
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Google adopts non-personal ad targeting for the GDPR
This note examines Google’s recent announcement on the GDPR. Google has sensibly adopted non-personal ad targeting. This is very significant step forward and signals a change in the online advertising market. […]
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Risks in IAB Europe’s proposed consent mechanism
This note examines the recently published IAB “transparency and consent” proposal. Major flaws render the system unworkable. The real issue is what should be done with the vast majority of the […]
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