According to a report by eMarketer, programmatic ad spending on private marketplaces (PMP) will surpass that on open exchanges for the first time in 2021. Also, ad […]
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Ads.txt best practices to stay protected against ad fraud
Ads.txt, short for “Authorized Digital Sellers”, is an initiative launched by the IAB Tech Lab that allows publishers to publicly declare the ad partners that are allowed […]
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How Healthline recovered over $1 million in adblock revenue
San Francisco-based Healthline Media’s mission is to empower people to be their strongest and healthiest selves by being a trusted ally in their pursuit of health and […]
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How to monitor and prevent invalid traffic (IVT)
According to the Advertiser Perceptions DSP Report for Q3 2018, 37% of surveyed agencies and marketers picked ad fraud (viewability fraud + invalid traffic) as the worst […]
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Why ad viewability matters and how to improve it
Ad viewability is a key factor that advertisers consider when deciding how much to bid for impressions. This in turn, makes viewability a crucial lever for publishers […]
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An up-to-date guide to Google’s Privacy Sandbox
A lot of opinion pieces, industry working groups, and proposals emerged last year in the aftermath of Google’s announcement about deprecating third-party cookies by 2022. For some […]
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Open Bidding (EBDA): Frequently asked questions
One of the most important things that happened in the ad tech industry within the last decade was the invention of header bidding. By enabling publishers to […]
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Identity is the top focus in 2021, according to these experts
To say that 2020 has been a chaotic year for ad tech would be an understatement. Google announced its intention to deprecate third-party cookies, reduced ad spend […]
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Page RPM: What the metric means and how to improve it
CPM (“Cost Per Mille”) is the most widely used metric in advertising. It denotes the cost that an advertiser bears for serving a thousand ad impressions. On […]
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How smart publishers deal with the January CPM drop
(With inputs from Mary Brannen, Director of Revenue Operations at Blockthrough.) “Whatever goes up, must come down.” In the publishing business, that axiom is most accurately reflected […]
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