Happy New Year, folks! We hope that you were able to unwind for the holidays and spend some time with your family. As for us, we took […]
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What is a Data Management Platform and how does it work?
Compiling first-party data from your site visitors is the first step towards building successful audience campaigns in 2022. The next step is to analyze that data in […]
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Google’s Publisher Provided Identifiers (PPIDs) Explained
Amongst the ever-increasing number of first-party identifiers, Google’s Publisher Provided Identifier (PPID) is not necessarily a new one. But, it has started to gain a lot of […]
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Meet Leela Fallah, honoree of Top Women in Media award
Presented by AdMonsters and Folio:, the Top Women in Media Awards were created to celebrate, inspire and bring together the women who make Publishing a dynamic community. […]
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UAM vs TAM: Your manual to Amazon Publisher Services
According to Statista, 71% of publishers now use Amazon’s header bidding technology, beating out well-known alternatives like Xandr (69%), Index Exchange (62%), and Magnite (53%). And for […]
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Blockthrough wins 2021 Deloitte Companies-to-Watch award
Blockthrough is excited to be named a winner of the 2021 Deloitte Companies-to-Watch award. This award spotlights emerging companies that exhibit strong growth and show potential to […]
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The best supply-side platforms (SSPs) for publishers in 2021
There are many ways to monetize your website content. Using the optimal mix of programmatic deal types is one method. Today, we’re going to be talking about […]
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What is post-bidding? And how does it work?
Maximizing yield is a constantly shifting goal post for web publishers and their ad operations teams. There’s always something new around the corner that promises that little […]
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4 ways to enrich and monetize your first-party data
Publishers are already aware that third-party cookies will be deprecated sometime in 2023. But how many of us are actually ready for the post-cookie world? You’ve probably […]
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A publisher’s guide to the 4 programmatic deal types
Programmatic ad spending has grown by 29% since 2020, according to eMarketer. In their revised forecast, eMarketer estimates that advertisers will increase their display spend by more […]
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