One of the most important things that happened in the ad tech industry within the last decade was the invention of header bidding. By enabling publishers to […]
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Identity is the top focus in 2021, according to these experts
To say that 2020 has been a chaotic year for ad tech would be an understatement. Google announced its intention to deprecate third-party cookies, reduced ad spend […]
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Page RPM: What the metric means and how to improve it
CPM (“Cost Per Mille”) is the most widely used metric in advertising. It denotes the cost that an advertiser bears for serving a thousand ad impressions. On […]
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How smart publishers deal with the January CPM drop
(With inputs from Mary Brannen, Director of Revenue Operations at Blockthrough.) “Whatever goes up, must come down.” In the publishing business, that axiom is most accurately reflected […]
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Core Web Vitals: Google’s new signals for ranking pages
Google receives and processes over 63,000 user searches per second every single day. In order to provide users with the best possible match for their search query, […]
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Acceptable Ads: A detailed guide for publishers
For the last couple of years, things like privacy compliance, the impending death of third-party cookies, and COVID-induced CPM crash this year have continued to dominate both […]
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Third-party cookies are going away. What’s next?
Earlier this year, Google announced plans to kill third-party cookies in Chrome by 2022. This came on the heels of tightening privacy regulations, growing user discontent about […]
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CPRA Passes in California, Here’s What Changed
The Consumer Privacy Rights Act (CPRA), which was on the ballot as Proposition 24, passed in California earlier this month with a 56.1% vote. CPRA is an […]
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What is a CMP? How does it affect publisher revenues?
The last few years have been punctuated with an increased focus on how internet-based businesses collect, store, and process user information. Starting with the enforcement of the […]
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BT/PageFair 2020 Report: Growth of the Blocked Web
In this sequel to the last PageFair Adblock Report, we illustrate significant new trends in consumer adoption of adblocking around the world, including new empirical data for […]
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