PubGalaxy by Azerion: Maximizing monetization with Blockthrough
PubGalaxy by Azerion is one of the leading monetization platforms that empowers publishers to measure, optimize, and grow their advertising revenue. By […]
The ad tech identity catch-up: Topics API, Protected Audience API, and Unified ID 2.0
It’s one of the subjects on everyone’s minds: the climate of curiosity and suspense as the ad industry leans into the future […]
Price floor optimization tips and best practices for publishers
The online advertising landscape is often prone to dramatic shifts, leaving publishers with complex revenue optimization decisions to make. One of these […]
Can contextual advertising replace third-party cookies?
It’s no secret that there is palpable apprehension in the ad industry about programmatic advertising in the post-third-party cookie era. Digital media […]
How Blockthrough became a valued partner of Future plc
Founded in 1985, Future Publishing is a global platform for specialist media and a constituent of the FTSE 250 Index. Its content […]
How Publisher Collective found the missing third of its audience
Based in Bath, England, Publisher Collective is a vertical ad network focused on helping PC and console gaming sites earn more by […]
Blockthrough and AAX join forces as a single business unit
Following eyeo’s recent acquisition of Blockthrough, today we are announcing the merging of Blockthrough and AAX (“Acceptable Ads Exchange”). From this point […]
Ad Tech Pricing Models: CPM, eCPM, CPC, CPD, RPM Explained
In the world of digital advertising, there are various pricing models that advertisers and publishers can use to buy and sell ad […]
How publishers can drive more organic traffic to their websites
Building organic traffic isn’t easy. It never has been, but it’s always been necessary for publishers. Even if they’re not selling any […]