Every web publisher has at some point had their payments withheld or account suspended by a monetization partner for invalid traffic and real or suspected ad quality […]
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Understanding and improving First Input Delay (FID)
A lot of things need to come together for a site to truly delight its users. The site needs to load relatively fast, the content shouldn’t shift […]
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Monetizing 240M adblocked impressions for AccuWeather
With global headquarters in State College, Pennsylvania, and other offices around the world, AccuWeather is a global leader in commercial weather forecasting and serves more than 1.5 […]
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How to optimize the Largest Contentful Paint (LCP) metric
Earlier this month, we covered the Cumulative Layout Shift (CLS) metric and why it matters for publishers. In the second article in this series, we’ll be looking […]
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Blockthrough celebrates Great Place to Work® certification
Blockthrough is proud to announce that we have been certified as a Great Place to Work® after a thorough, independent analysis conducted by Great Place to Work […]
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What exactly is Cumulative Layout Shift (CLS)?
Isn’t it annoying when you accidentally click on the wrong item on a webpage because the elements on the page suddenly moved during loading? Layout shifts perpetuate […]
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Blockthrough wins Adweek Readers’ Choice Award (2021)
Blockthrough is proud to announce that after a multi-week voting process, Adweek has declared Blockthrough a winner of the 2021 Readers’ Choice Best of Tech Partner Award, […]
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Google’s SPM to MCM switchover for AdX, explained
Google Ad Exchange (AdX) is the most widely adopted premium ad exchange in the world. Small and mid-size publishers upgrading from AdSense and similar plug-and-play ad networks […]
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Google PageSpeed Insights: How to improve your score
Webmasters understand the importance of page speed in delivering a good user experience. For publishers on the open Web who monetize with advertising, improving page speed is […]
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Blockthrough named 2021 Programmatic Power Player
Blockthrough has been named a 2021 Programmatic Power Player by AdExchanger, the award-winning industry publication devoted to covering developments in the digital advertising and marketing space. The […]
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