Ad Tech Pricing Models: CPM, eCPM, CPC, CPD, RPM Explained
In the world of digital advertising, there are various pricing models that advertisers and publishers can use to buy and sell ad […]
How publishers can drive more organic traffic to their websites
Building organic traffic isn’t easy. It never has been, but it’s always been necessary for publishers. Even if they’re not selling any […]
Google Ads Destination Requirements Policy: A Publisher’s Guide
If you use Google Search Ads, then you’ve probably received the following email regarding the company’s new Destination requirements policy: “Dear Advertiser, […]
What is a programmatic bid request and how does it work?
Bid requests are meant to improve the advertising user experience (UX). It’s also meant to increase publishers’ advertising revenue. However, UX should […]
Ads.txt version 1.1 solves this one very important problem
In a previous post, we presented some best practices related to the use of ads.txt, a standard launched by the IAB Tech […]
Helpful Content Update: 6 questions publishers should be asking
On August 25th, 2022, Google rolled out an algorithm update that aimed to reduce the number of “unhelpful” articles circulating the Web. […]
How to manage programmatic remnant ads
When you’re a part of the ad tech world, you hear about premium and remnant ad inventory a lot. While they may […]
What is bidstream data in programmatic advertising?
Data is king! Alright, that may not be the exact phrase, but there is still some merit to that claim. Without data […]
Blockthrough named on Canada’s Top Growing Companies for the 2nd time
Blockthrough is pleased to announce its ranking as the 36th fastest-growing company in Canada according to the 2022 Report on Business ranking […]