As a publisher, one of your biggest concerns is the financial viability of your website. After all, content creation, hosting, and expanding your tech stack costs money, […]
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Scope3 and Blockthrough partner to help brands reduce their carbon emissions
New product offering delivers programmatic access to high-quality, low-carbon inventory from top US publishers. Scope3, the source of truth for supply chain emissions data, has partnered with […]
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Top 5 IAB verticals and geos, ranked by adblock rates
According to the 2021 PageFair Adblock Report, 250M desktop devices and 586M mobile devices were blocking ads by the end of 2020, with self-reported adblock rates for […]
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Why is your eCPM so low and how can you increase it?
There are plenty of ad-selling techniques a publisher can use to monetize their website. However, if you’re not tracking the right metrics, then how do you determine […]
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NitroPay tackles high adblock rates with Blockthrough
Founded in 2017, NitroPay is a managed, data-driven platform that helps publishers boost their advertising revenue using a suite of industry-leading ad tech tools and technologies. NitroPay […]
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How do you optimize and increase your ad fill rate?
Most publishers require a steady and dependable stream of advertising revenue in order to fund their operations. That’s why publishers focus on monetizing every impression that they […]
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Bye-bye FloC, Hello Topics API
Before we dive into Google’s new Topics API, let’s start with a crash course on what’s happened with third-party cookies over the last two years. January 2020: […]
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Your guide to adblockers and revenue recovery
User adoption of adblocking tools and extensions has been on the rise since they first emerged in 2013. Fast forward to last year: There were over 257 […]
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In-content ads are now Acceptable Ads compliant
After years of Blockthrough advocacy at the Acceptable Ads Committee (“AAC”) on behalf of our publishers, we are excited to share the announcement that the AAC has […]
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Here’s what happened in 2021
Happy New Year, folks! We hope that you were able to unwind for the holidays and spend some time with your family. As for us, we took […]
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