As a publisher, one of your biggest concerns is the financial viability of your website. After all, content creation, hosting, and expanding your tech stack costs money, […]
Read moreAs a publisher, one of your biggest concerns is the financial viability of your website. After all, content creation, hosting, and expanding your tech stack costs money, […]
Read moreNew product offering delivers programmatic access to high-quality, low-carbon inventory from top US publishers. Scope3, the source of truth for supply chain emissions data, has partnered with […]
Read moreAccording to the 2021 PageFair Adblock Report, 250M desktop devices and 586M mobile devices were blocking ads by the end of 2020, with self-reported adblock rates for […]
Read moreThere are plenty of ad-selling techniques a publisher can use to monetize their website. However, if you’re not tracking the right metrics, then how do you determine […]
Read moreFounded in 2017, NitroPay is a managed, data-driven platform that helps publishers boost their advertising revenue using a suite of industry-leading ad tech tools and technologies. NitroPay […]
Read moreMost publishers require a steady and dependable stream of advertising revenue in order to fund their operations. That’s why publishers focus on monetizing every impression that they […]
Read moreBefore we dive into Google’s new Topics API, let’s start with a crash course on what’s happened with third-party cookies over the last two years. January 2020: […]
Read moreUser adoption of adblocking tools and extensions has been on the rise since they first emerged in 2013. Fast forward to last year: There were over 257 […]
Read moreAfter years of Blockthrough advocacy at the Acceptable Ads Committee (“AAC”) on behalf of our publishers, we are excited to share the announcement that the AAC has […]
Read moreHappy New Year, folks! We hope that you were able to unwind for the holidays and spend some time with your family. As for us, we took […]
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