In this sequel to the last PageFair Adblock Report, we illustrate significant new trends in consumer adoption of adblocking around the world, including new empirical data for […]

Dear Friends of Blockthrough, It is with great excitement that we announce Blockthrough’s acquisition of Uponit, our second acquisition of a competitor in just over a year. […]

We are pleased to announce that Blockthrough has acquired PageFair. Together, the combined company is the clear leader in adblock mitigation solutions, and will offer the industry’s […]

This note examines a Belgian court ruling against Facebook’s tracking and approach to consent. Facebook and adtech companies should expect tough sanctions when they find themselves before […]

This note examines Google’s recent announcement on the GDPR. Google has sensibly adopted non-personal ad targeting. This is very significant step forward and signals a change in the […]

This note examines the recently published IAB “transparency and consent” proposal. Major flaws render the system unworkable. The real issue is what should be done with the vast […]

The follow up to the International Association of Privacy Professionals’ most listened to podcast of 2017.  Angelique Carson of the International Association of Privacy Professionals quizzes PageFair’s Dr Johnny […]

In this podcast, the International Association of Privacy Professionals interviews PageFair’s Dr Johnny Ryan about the challenges and opportunities of new European privacy rules for website operators and […]

Google and Facebook will be disrupted by the new European data protection rules that are due to apply in May 2018. This note explains how.  Google and Facebook will be unable to use the […]

“Brand safety and the unblocked web” presents the findings of a research collaboration between the UK advertisers body ISBA, the Advertising Research Foundation, and PageFair. It shows how […]