Blockthrough is thrilled to be named a finalist of the 2022 AdExchanger Awards under the category “Best Seller-Focused Technology”. The AdExchanger Awards program is focused on celebrating […]
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8 yield optimization tactics to improve ad revenue
Global digital ad spend has been steadily increasing. The Globe and Mail in particular have projected that it will reach over $1.06 billion by 2031. However, the […]
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Blockthrough certified as a Great Place to Work® for the 2nd year in a row
Blockthrough is proud to be certified a Great Place to Work® for the second year in a row. Blockthrough received this honor after a thorough and independent […]
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7 common misconceptions about adblock users
Before Google decided to deprecate third-party cookies and before GDPR was a thing—publishers were preoccupied with a revenue risk of another kind: The so-called ‘adblockalypse’. Rings a […]
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The top 9 replacements for third-party cookies
Third-party cookies have long been a popular targeting technique for online advertisements. By tracking user activity and interests across their Web experience, third-party cookies allow advertisers to […]
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Digital Services Act Package: a publisher’s guide
As of July 5th, the European Parliament voted on two new pieces of legislation, each with its own goal. Protect the fundamental rights of online users and […]
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What publishers need to know about detecting bot traffic
As the ad tech industry grows, so does the fraudulent efforts of cybercriminals. Invalid traffic—also known as bot traffic—isn’t really new, but it has become a drain […]
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Advertising fraud, malvertising, and its impact on publishers
According to a 2019 Digital Ad Fraud report, it has been estimated that advertising fraud costs the ad tech industry between $16.5 and $19 billion annually. In […]
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How do I monetize adblock traffic with Blockthrough?
At Blockthrough, we help some of the world’s largest media brands recover their adblocked revenue—but what does that actually mean? To understand the problem that adblockers present, […]
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2022 PageFair Adblock Report
Submit the form below to get your copy of the report: About the report We’re excited to present the 2022 PageFair Adblock Report, the eighth report in […]
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