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Someone typing on their keyboard, optimizing pmp deals
18 March 2022 Revenue optimization

4 ways to maximize your revenue with PMP deals

As a publisher, one of your biggest concerns is the financial viability of your website. After all, content creation, hosting, and expanding your tech stack costs money, […]

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15 March 2022 Announcement

Scope3 and Blockthrough partner to help brands reduce their carbon emissions

New product offering delivers programmatic access to high-quality, low-carbon inventory from top US publishers. Scope3, the source of truth for supply chain emissions data, has partnered with […]

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14 March 2022 Ad blocking

Top 5 IAB verticals and geos, ranked by adblock rates

According to the 2021 PageFair Adblock Report, 250M desktop devices and 586M mobile devices were blocking ads by the end of 2020, with self-reported adblock rates for […]

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Female avatar looking at revenue graphs including eCPMs
3 March 2022 Revenue optimization

Why is your eCPM so low and how can you increase it?

There are plenty of ad-selling techniques a publisher can use to monetize their website. However, if you’re not tracking the right metrics, then how do you determine […]

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28 February 2022 Case study

NitroPay tackles high adblock rates with Blockthrough

Founded in 2017, NitroPay is a managed, data-driven platform that helps publishers boost their advertising revenue using a suite of industry-leading ad tech tools and technologies. NitroPay […]

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Upward graph representing an increasing ad fill rate
25 February 2022 Revenue optimization

How do you optimize and increase your ad fill rate?

Most publishers require a steady and dependable stream of advertising revenue in order to fund their operations. That’s why publishers focus on monetizing every impression that they […]

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18 February 2022 Privacy & Consent

Bye-bye FloC, Hello Topics API

Before we dive into Google’s new Topics API, let’s start with a crash course on what’s happened with third-party cookies over the last two years. January 2020: […]

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11 February 2022 Ad blocking

Your guide to adblockers and revenue recovery

User adoption of adblocking tools and extensions has been on the rise since they first emerged in 2013. Fast forward to last year: There were over 257 […]

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Signing documents
21 January 2022 Announcement

In-content ads are now Acceptable Ads compliant

After years of Blockthrough advocacy at the Acceptable Ads Committee (“AAC”) on behalf of our publishers, we are excited to share the announcement that the AAC has […]

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4 January 2022 Announcement

Here’s what happened in 2021

Happy New Year, folks! We hope that you were able to unwind for the holidays and spend some time with your family. As for us, we took […]

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