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6 February 2020 Uncategorized

BT/PageFair 2020 Report: Growth of the Blocked Web

In this sequel to the last PageFair Adblock Report, we illustrate significant new trends in consumer adoption of adblocking around the world, including new empirical data for […]

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22 January 2020 Uncategorized

Acquisition of Uponit!

Dear Friends of Blockthrough, It is with great excitement that we announce Blockthrough’s acquisition of Uponit, our second acquisition of a competitor in just over a year. […]

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man throwing confetti
15 November 2018 Uncategorized

PageFair is joining forces with Blockthrough

We are pleased to announce that Blockthrough has acquired PageFair. Together, the combined company is the clear leader in adblock mitigation solutions, and will offer the industry’s […]

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man looking at facebook on a computer
3 May 2018 Uncategorized

Facebook and adtech face a turbulent time in Europe’s courts: the Brussels case.

This note examines a Belgian court ruling against Facebook’s tracking and approach to consent. Facebook and adtech companies should expect tough sanctions when they find themselves before […]

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Google
27 March 2018 Uncategorized

Google adopts non-personal ad targeting for the GDPR

This note examines Google’s recent announcement on the GDPR. Google has sensibly adopted non-personal ad targeting. This is very significant step forward and signals a change in the […]

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three person pointing the silver laptop computer
20 March 2018 Uncategorized

Risks in IAB Europe’s proposed consent mechanism

This note examines the recently published IAB “transparency and consent” proposal. Major flaws render the system unworkable. The real issue is what should be done with the vast […]

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sign pointing different directions
5 March 2018 Uncategorized

Adtech must change to protect publishers under the GDPR (IAPP podcast)

The follow up to the International Association of Privacy Professionals’ most listened to podcast of 2017.  Angelique Carson of the International Association of Privacy Professionals quizzes PageFair’s Dr Johnny […]

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15 November 2017 Uncategorized

Overview of how the GDPR impacts websites and adtech (IAPP podcast)

In this podcast, the International Association of Privacy Professionals interviews PageFair’s Dr Johnny Ryan about the challenges and opportunities of new European privacy rules for website operators and […]

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30 August 2017 Uncategorized

How the GDPR will disrupt Google and Facebook

Google and Facebook will be disrupted by the new European data protection rules that are due to apply in May 2018. This note explains how.  Google and Facebook will be unable to use the […]

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12 June 2017 Uncategorized

Brand safety and the unblocked web

“Brand safety and the unblocked web” presents the findings of a research collaboration between the UK advertisers body ISBA, the Advertising Research Foundation, and PageFair. It shows how […]

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