The ad tech identity catch-up: Topics API, Protected Audience API, and Unified ID 2.0
It’s one of the subjects on everyone’s minds: the climate of curiosity and suspense as the ad industry leans into the future […]
The top 9 replacements for third-party cookies
Third-party cookies have long been a popular targeting technique for online advertisements. By tracking user activity and interests across their Web experience, […]
Google’s Publisher Provided Identifiers (PPIDs) Explained
Amongst the ever-increasing number of first-party identifiers, Google’s Publisher Provided Identifier (PPID) is not necessarily a new one. But, it has started […]
4 ways to enrich and monetize your first-party data
Publishers are already aware that third-party cookies will be deprecated sometime in 2023. But how many of us are actually ready for […]
Identity in ad tech: Meet the cookieless ID solutions
A new wave of cookieless identity (ID) solutions is sweeping the ad tech industry in the wake of the deprecation of third-party […]