Why adblock circumvention failed as a monetization strategy
The perpetual tug of war between publishers seeking more revenue and users seeking a cleaner browsing experience led to the meteoric rise […]
Adblock user statistics every publisher should know
Adblocking never disappeared, but, thanks to a recent surge in user numbers, the practice has been making headlines. Following a pandemic-era period […]
Will Google’s Manifest V3 break adblocking extensions?
In March 2021, Google first announced its intention to deprecate third-party cookies in Chrome. Even though Safari and Firefox had already rolled […]
How do I monetize adblock traffic with Blockthrough?
At Blockthrough, we help some of the world’s largest media brands recover their adblocked revenue—but what does that actually mean? To understand […]
The 3 types of adblock recovery strategies (with pros and cons)
Earlier this month, with the release of the 2021 PageFair Adblock Report, we revealed that 843 million devices globally are now blocking […]