Why adblock circumvention failed as a monetization strategy
The perpetual tug of war between publishers seeking more revenue and users seeking a cleaner browsing experience led to the meteoric rise […]
Adblock user statistics every publisher should know
Adblocking never disappeared, but, thanks to a recent surge in user numbers, the practice has been making headlines. Following a pandemic-era period […]
Will Google’s Manifest V3 break adblocking extensions?
In March 2021, Google first announced its intention to deprecate third-party cookies in Chrome. Even though Safari and Firefox had already rolled […]
7 common misconceptions about adblock users
Before Google decided to deprecate third-party cookies and before GDPR was a thing—publishers were preoccupied with a revenue risk of another kind: […]
How do I monetize adblock traffic with Blockthrough?
At Blockthrough, we help some of the world’s largest media brands recover their adblocked revenue—but what does that actually mean? To understand […]
How to use Google Analytics to track your adblock rate
Usage of adblock tools and extensions has been on the rise over the last decade. eMarketer estimated that there would be more […]
How to reduce adblocking with the Ad Experience Report
Originally posted on HeaderBidding.com. Can you imagine a world where we had to pay to view all content on the internet? It […]
Top 5 IAB verticals and geos, ranked by adblock rates
According to the 2021 PageFair Adblock Report, 250M desktop devices and 586M mobile devices were blocking ads by the end of 2020, […]
Your guide to adblockers and revenue recovery
User adoption of adblocking tools and extensions has been on the rise since they first emerged in 2013. Fast forward to last […]
The 3 types of adblock recovery strategies (with pros and cons)
Earlier this month, with the release of the 2021 PageFair Adblock Report, we revealed that 843 million devices globally are now blocking […]
Acceptable Ads: A detailed guide for publishers
For the last couple of years, things like privacy compliance, the impending death of third-party cookies, and COVID-induced CPM crash this year […]