Currently browsing: Revenue optimization

Bid shading has once again become a hot topic in the programmatic advertising world. It’s a technique used by demand-side platforms (DSPs) to “bridge the gap” between […]

Ever since header bidding became the new way of buying and selling ad inventory, bidding on multiple ad exchanges simultaneously has become a commonplace practice to maximize […]

As a publisher, one of your biggest concerns is the financial viability of your website. After all, content creation, hosting, and expanding your tech stack costs money, […]

There are plenty of ad-selling techniques a publisher can use to monetize their website. However, if you’re not tracking the right metrics, then how do you determine […]

Most publishers require a steady and dependable stream of advertising revenue in order to fund their operations. That’s why publishers focus on monetizing every impression that they […]

Compiling first-party data from your site visitors is the first step towards building successful audience campaigns in 2022. The next step is to analyze that data in […]

There are many ways to monetize your website content. Using the optimal mix of programmatic deal types is one method. Today, we’re going to be talking about […]

Programmatic ad spending has grown by 29% since 2020, according to eMarketer. In their revised forecast, eMarketer estimates that advertisers will increase their display spend by more […]

Almost no industry report or analysis in the ad tech industry is complete without a generous sprinkling of the term “walled gardens”. What is a walled garden […]

Like many other ad tech buzzwords—the definition of brand safety is constantly evolving and varies depending on whom you ask. Since brand safety is mainly considered a […]