Currently browsing: Revenue optimization

Almost no industry report or analysis in the ad tech industry is complete without a generous sprinkling of the term “walled gardens”. In a broader sense, any […]

Like many other ad tech buzzwords—the definition of brand safety is constantly evolving and varies depending on whom you ask. Since brand safety is mainly considered a […]

The triple threat of new privacy regulations, the imminent end of third-party cookies, and the rise of tracking prevention is forcing many publishers to re-think their data […]

Earlier this month, @CJR published an article titled, “What the pandemic means for paywalls,” which talks about the dilemma faced by many large publishers about which content […]

According to a report by eMarketer, programmatic ad spending on private marketplaces (PMP) will surpass that on open exchanges for the first time in 2021. Also, ad […]

One of the most important things that happened in the ad tech industry within the last decade was the invention of header bidding. By enabling publishers to […]

CPM (“Cost Per Mille”) is the most widely used metric in advertising. It denotes the cost that an advertiser bears for serving a thousand ad impressions. On […]

(With inputs from Mary Brannen, Director of Revenue Operations at Blockthrough.) “Whatever goes up, must come down.” In the publishing business, that axiom is most accurately reflected […]

Earlier this year, Google announced plans to kill third-party cookies in Chrome by 2022. This came on the heels of tightening privacy regulations, growing user discontent about […]