Category: Revenue optimization

In the world of digital advertising, there are various pricing models that advertisers and publishers can use to buy and sell ad […]

When you’re a part of the ad tech world, you hear about premium and remnant ad inventory a lot. While they may […]

Global digital ad spend has been steadily increasing. The Globe and Mail in particular have projected that it will reach over $1.06 […]

Bid shading has once again become a hot topic in the programmatic advertising world. It’s a technique used by demand-side platforms (DSPs) […]

Ever since header bidding became the new way of buying and selling ad inventory, bidding on multiple ad exchanges simultaneously has become […]

As a publisher, one of your biggest concerns is the financial viability of your website. After all, content creation, hosting, and expanding […]

There are plenty of ad-selling techniques a publisher can use to monetize their website. However, if you’re not tracking the right metrics, […]

Most publishers require a steady and dependable stream of advertising revenue in order to fund their operations. That’s why publishers focus on […]

Compiling first-party data from your site visitors is the first step towards building successful audience campaigns in 2022. The next step is […]

There are many ways to monetize your website content. Using the optimal mix of programmatic deal types is one method. Today, we’re […]

Programmatic ad spending has grown by 29% since 2020, according to eMarketer. In their revised forecast, eMarketer estimates that advertisers will increase […]

Almost no industry report or analysis in the ad tech industry is complete without a generous sprinkling of the term “walled gardens”. […]