The battle of revenue: Advertising vs. subscriptions
It’s an existential imperative: publishing needs to remain profitable. In the middle of what The New York Times refers to as a […]
How bad ad experiences affect UX and revenue for publishers
Digital advertising is an integral component of most publishers’ revenue mix, however, bad ad experiences can lead to poor UX, and indirectly […]
Price floor optimization tips and best practices for publishers
The online advertising landscape is often prone to dramatic shifts, leaving publishers with complex revenue optimization decisions to make. One of these […]
Can contextual advertising replace third-party cookies?
It’s no secret that there is palpable apprehension in the ad industry about programmatic advertising in the post-third-party cookie era. Digital media […]
Ad Tech Pricing Models: CPM, eCPM, CPC, CPD, RPM Explained
In the world of digital advertising, there are various pricing models that advertisers and publishers can use to buy and sell ad […]
8 yield optimization tactics to improve ad revenue
Global digital ad spend has been steadily increasing. The Globe and Mail in particular have projected that it will reach over $1.06 […]
Is supply path optimization important for publishers?
Ever since header bidding became the new way of buying and selling ad inventory, bidding on multiple ad exchanges simultaneously has become […]
Why is your eCPM so low and how can you increase it?
There are plenty of ad-selling techniques a publisher can use to monetize their website. However, if you’re not tracking the right metrics, […]