Category: Revenue optimization

Compiling first-party data from your site visitors is the first step towards building successful audience campaigns in 2022. The next step is […]

There are many ways to monetize your website content. Using the optimal mix of programmatic deal types is one method. Today, we’re […]

Programmatic ad spending has grown by 29% since 2020, according to eMarketer. In their revised forecast, eMarketer estimates that advertisers will increase […]

Almost no industry report or analysis in the ad tech industry is complete without a generous sprinkling of the term “walled gardens”. […]

Like many other ad tech buzzwords—the definition of brand safety is constantly evolving and varies depending on whom you ask. Since brand […]

The triple threat of new privacy regulations, the imminent end of third-party cookies, and the rise of tracking prevention is forcing many […]

Earlier this month, @CJR published an article titled, “What the pandemic means for paywalls,” which talks about the dilemma faced by many […]

According to a report by eMarketer, programmatic ad spending on private marketplaces (PMP) will surpass that on open exchanges for the first […]

One of the most important things that happened in the ad tech industry within the last decade was the invention of header […]

CPM (“Cost Per Mille”) is the most widely used metric in advertising. It denotes the cost that an advertiser bears for serving […]

(With inputs from Mary Brannen, Director of Revenue Operations at Blockthrough.) “Whatever goes up, must come down.” In the publishing business, that […]

Earlier this year, Google announced plans to kill third-party cookies in Chrome by 2022. This came on the heels of tightening privacy […]