Top 10 digital publishing trends for 2024
The digital publishing landscape, much like the digital world itself, is in a state of perpetual flux. As we bid adieu to […]
The dangers of made-for-advertising websites (MFAs)
One of the most hotly debated topics of this last summer was the burgeoning impact of made-for-advertising websites (MFAs). These sites are […]
How bad ad experiences affect UX and revenue for publishers
Digital advertising is an integral component of most publishers’ revenue mix, however, bad ad experiences can lead to poor UX, and indirectly […]
Helpful Content Update: 6 questions publishers should be asking
On August 25th, 2022, Google rolled out an algorithm update that aimed to reduce the number of “unhelpful” articles circulating the Web. […]
4 ways to combat banner blindness
There’s an unspoken rule for surfing the web in this digital world. And it’s that ads will always be a part of […]
Top 5 factors that contribute to high page latency
Being aware of your website’s page load time is critical as a publisher. Slow load times tend to upset users, which ends […]
Your complete guide on first-party data to zero-party data
Customer data comes in all shapes and sizes. All of it is relevant to what drives a successful marketing campaign in today’s […]
Understanding and improving First Input Delay (FID)
A lot of things need to come together for a site to truly delight its users. The site needs to load relatively […]
How to optimize the Largest Contentful Paint (LCP) metric
Earlier this month, we covered the Cumulative Layout Shift (CLS) metric and why it matters for publishers. In the second article in […]
What exactly is Cumulative Layout Shift (CLS)?
Isn’t it annoying when you accidentally click on the wrong item on a webpage because the elements on the page suddenly moved […]
Why ad viewability matters and how to improve it
Ad viewability is a key factor that advertisers consider when deciding how much to bid for impressions. This in turn, makes viewability […]