Google Ads Destination Requirements Policy: A Publisher’s Guide
If you use Google Search Ads, then you’ve probably received the following email regarding the company’s new Destination requirements policy: “Dear Advertiser, […]
What is a programmatic bid request and how does it work?
Bid requests are meant to improve the advertising user experience (UX). It’s also meant to increase publishers’ advertising revenue. However, UX should […]
Ads.txt version 1.1 solves this one very important problem
In a previous post, we presented some best practices related to the use of ads.txt, a standard launched by the IAB Tech […]
Helpful Content Update: 6 questions publishers should be asking
On August 25th, 2022, Google rolled out an algorithm update that aimed to reduce the number of “unhelpful” articles circulating the Web. […]
How to manage programmatic remnant ads
When you’re a part of the ad tech world, you hear about premium and remnant ad inventory a lot. While they may […]
What is bidstream data in programmatic advertising?
Data is king! Alright, that may not be the exact phrase, but there is still some merit to that claim. Without data […]
Blockthrough named on Canada’s Top Growing Companies for the 2nd time
Blockthrough is pleased to announce its ranking as the 36th fastest-growing company in Canada according to the 2022 Report on Business ranking […]
Blockthrough named finalist in 2022 AdExchanger Awards
Blockthrough is thrilled to be named a finalist of the 2022 AdExchanger Awards under the category “Best Seller-Focused Technology”. The AdExchanger Awards […]
8 yield optimization tactics to improve ad revenue
Global digital ad spend has been steadily increasing. The Globe and Mail in particular have projected that it will reach over $1.06 […]
Blockthrough certified as a Great Place to Work® for the 2nd year in a row
Blockthrough is proud to be certified a Great Place to Work® for the second year in a row. Blockthrough received this honor […]