Blog

Announcement

Blockthrough named finalist in 2022 AdExchanger Awards

Blockthrough is thrilled to be named a finalist of the 2022 AdExchanger Awards under the category “Best Seller-Focused Technology”. The AdExchanger Awards […]

Revenue optimization

8 yield optimization tactics to improve ad revenue

Global digital ad spend has been steadily increasing. The Globe and Mail in particular have projected that it will reach over $1.06 […]

Announcement

Blockthrough certified as a Great Place to Work® for the 2nd year in a row

Blockthrough is proud to be certified a Great Place to Work® for the second year in a row. Blockthrough received this honor […]

Ad blocking

7 common misconceptions about adblock users

Before Google decided to deprecate third-party cookies and before GDPR was a thing—publishers were preoccupied with a revenue risk of another kind: […]

Identity

The top 9 replacements for third-party cookies

Third-party cookies have long been a popular targeting technique for online advertisements. By tracking user activity and interests across their Web experience, […]

Privacy & Consent

Digital Services Act Package: a publisher’s guide

As of July 5th, the European Parliament voted on two new pieces of legislation, each with its own goal. Protect the fundamental […]

Ad fraud

What publishers need to know about detecting bot traffic

As the ad tech industry grows, so does the fraudulent efforts of cybercriminals. Invalid traffic—also known as bot traffic—isn’t really new, but […]

Ad fraud

Advertising fraud, malvertising, and its impact on publishers

According to a 2019 Digital Ad Fraud report, it has been estimated that advertising fraud costs the ad tech industry between $16.5 […]

Ad blocking

How do I monetize adblock traffic with Blockthrough?

At Blockthrough, we help some of the world’s largest media brands recover their adblocked revenue—but what does that actually mean? To understand […]

Reports

2022 PageFair Adblock Report

Submit the form below to get your copy of the report: About the report We’re excited to present the 2022 PageFair Adblock […]

User experience

4 ways to combat banner blindness

There’s an unspoken rule for surfing the web in this digital world. And it’s that ads will always be a part of […]

Privacy & Consent

Data privacy regulations deconstructed

With everything being technologically based today, online privacy is now the focal point of all digital issues and concerns. We use robotic […]