Blockthrough named finalist in 2022 AdExchanger Awards

Blockthrough is thrilled to be named a finalist of the 2022 AdExchanger Awards under the category “Best Seller-Focused Technology”. The AdExchanger Awards program is focused on celebrating excellence in digital marketing and advertising. Winners will be announced on October 17 in New York City at the Programmatic I/O awards gala.

The entry was judged on the basis of quantifiable KPIs and business performance, qualitative impact on the online publishing ecosystem, and level of innovation and excellence demonstrated.

The win follows on the heels of rapid team and revenue expansion. Blockthrough doubled its employee count within the last one year, leading to the formation of a 50-member, globally distributed team, and the creation of multiple new departments including Data Science, Demand Partnerships, and Revenue Operations. In 2021, following a 3-year revenue growth rate of 3418%, Blockthrough was also ranked the 11th fastest-growing company in Canada by the Globe & Mail, and named a “Company-to-Watch” by Deloitte.

“Being acknowledged by AdExchanger is a tremendous honor for us,” said Marty Krátký-Katz, Co-founder and CEO of Blockthrough. “Our team works tirelessly to provide web publishers with innovative solutions to monetize their ad-sensitive audience with a better, lighter ad experience. This ultimately helps keep the internet free to use. We’re incredibly proud of our team for this achievement.”

Blockthrough is the most popular adblock recovery solution among the Top 100 US publishers, and enables them to recover their ad-blocked revenue by delivering a lighter ad experience to opted-in adblock users, using a creative filtering technology that was developed in-house. Blockthrough’s solution first and foremost respects user choice; it works only for opted-in users, and users can opt out at any time via their adblocker’s settings.

Over the last two years, Blockthrough has helped its customers unlock more than $80 million in advertising revenue that would otherwise have been lost to adblocking. At the time of writing, Blockthrough monetizes more than 2 billion adblock pageviews and recovers close to $3.5 million in revenue for its customers, every single month.

Blockthrough’s team includes adtech veterans like Matt Kendall, co-creator of Prebid.js, and our board of advisors includes industry luminaries like Brian O’Kelley, Ari Paparo, Paul Bannister, Andy Atherton, and Heather Carver. Blockthrough’s mission is to enable publishers to build flourishing, profitable, and sustainable businesses by delivering advertising experiences that respect user choice, and we continue to build solutions that help us fulfill that mission.

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While you're here...

Did you know that the average publisher loses 10-40% of their revenue to ad blocking? What you may not know is that ad blocking has largely shifted to ad-filtering, with over 350M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

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