Price floor optimization tips and best practices for publishers
The online advertising landscape is often prone to dramatic shifts, leaving publishers with complex revenue optimization decisions to make. One of these […]
Ads.txt version 1.1 solves this one very important problem
In a previous post, we presented some best practices related to the use of ads.txt, a standard launched by the IAB Tech […]
Blockthrough named finalist in 2022 AdExchanger Awards
Blockthrough is thrilled to be named a finalist of the 2022 AdExchanger Awards under the category “Best Seller-Focused Technology”. The AdExchanger Awards […]
What is post-bidding? And how does it work?
Maximizing yield is a constantly shifting goal post for web publishers and their ad operations teams. There’s always something new around the […]
Prebid Modules: How they work, use cases, and examples
With inputs from Richard Lam, Senior Product Manager at Blockthrough. Prebid.js is the most widely adopted header bidding wrapper among web publishers […]
Understanding and improving First Input Delay (FID)
A lot of things need to come together for a site to truly delight its users. The site needs to load relatively […]
How to optimize the Largest Contentful Paint (LCP) metric
Earlier this month, we covered the Cumulative Layout Shift (CLS) metric and why it matters for publishers. In the second article in […]