What publishers need to know about detecting bot traffic
As the ad tech industry grows, so does the fraudulent efforts of cybercriminals. Invalid traffic—also known as bot traffic—isn’t really new, but […]
Advertising fraud, malvertising, and its impact on publishers
According to a 2019 Digital Ad Fraud report, it has been estimated that advertising fraud costs the ad tech industry between $16.5 […]
7 common types of ad fraud (and how to prevent them)
Every web publisher has at some point had their payments withheld or account suspended by a monetization partner for invalid traffic and […]
Ads.txt best practices to stay protected against ad fraud
Ads.txt, short for “Authorized Digital Sellers”, is an initiative launched by the IAB Tech Lab that allows publishers to publicly declare the […]
How to monitor and prevent invalid traffic (IVT)
According to the Advertiser Perceptions DSP Report for Q3 2018, 37% of surveyed agencies and marketers picked ad fraud (viewability fraud + […]