The different types of paywalls (and how publishers use them)
Earlier this month, @CJR published an article titled, “What the pandemic means for paywalls,” which talks about the dilemma faced by many […]
The pros and cons of private marketplace (PMP) deals
According to a report by eMarketer, programmatic ad spending on private marketplaces (PMP) will surpass that on open exchanges for the first […]
Why ad viewability matters and how to improve it
Ad viewability is a key factor that advertisers consider when deciding how much to bid for impressions. This in turn, makes viewability […]
Open Bidding (EBDA): Frequently asked questions
One of the most important things that happened in the ad tech industry within the last decade was the invention of header […]
Page RPM: What the metric means and how to improve it
CPM (“Cost Per Mille”) is the most widely used metric in advertising. It denotes the cost that an advertiser bears for serving […]
How smart publishers deal with the January CPM drop
(With inputs from Mary Brannen, Director of Revenue Operations at Blockthrough.) “Whatever goes up, must come down.” In the publishing business, that […]
Core Web Vitals: Google’s new signals for ranking pages
Google receives and processes over 63,000 user searches per second every single day. In order to provide users with the best possible […]