What exactly is Cumulative Layout Shift (CLS)?
Isn’t it annoying when you accidentally click on the wrong item on a webpage because the elements on the page suddenly moved […]
Blockthrough wins Adweek Readers’ Choice Award (2021)
Blockthrough is proud to announce that after a multi-week voting process, Adweek has declared Blockthrough a winner of the 2021 Readers’ Choice […]
Google’s SPM to MCM switchover for AdX, explained
Google Ad Exchange (AdX) is the most widely adopted premium ad exchange in the world. Small and mid-size publishers upgrading from AdSense […]
Google PageSpeed Insights: How to improve your score
Webmasters understand the importance of page speed in delivering a good user experience. For publishers on the open Web who monetize with […]
Blockthrough named 2021 Programmatic Power Player
Blockthrough has been named a 2021 Programmatic Power Player by AdExchanger, the award-winning industry publication devoted to covering developments in the digital […]
The walled gardens of ad tech, explained
Almost no industry report or analysis in the ad tech industry is complete without a generous sprinkling of the term “walled gardens”. […]
What is Buyers.json? Learn about the new IAB spec
In a recent post, we examined brand safety from the publishers’ perspective. To quickly recap: Brands don’t want their ads to appear […]
Brand safety: The missing manual for publishers
Like many other ad tech buzzwords—the definition of brand safety is constantly evolving and varies depending on whom you ask. Since brand […]
Header bidding integrations: Client vs. server-side, explained
Every once in a while, something disrupts the status quo and changes how an entire industry works. Header bidding is probably the […]
Identity in ad tech: Meet the cookieless ID solutions
A new wave of cookieless identity (ID) solutions is sweeping the ad tech industry in the wake of the deprecation of third-party […]
First-party data collection strategies for publishers
The triple threat of new privacy regulations, the imminent end of third-party cookies, and the rise of tracking prevention is forcing many […]