Google Ads Destination Requirements Policy: A Publisher’s Guide
If you use Google Search Ads, then you’ve probably received the following email regarding the company’s new Destination requirements policy: “Dear Advertiser, […]
Ads.txt version 1.1 solves this one very important problem
In a previous post, we presented some best practices related to the use of ads.txt, a standard launched by the IAB Tech […]
Google’s SPM to MCM switchover for AdX, explained
Google Ad Exchange (AdX) is the most widely adopted premium ad exchange in the world. Small and mid-size publishers upgrading from AdSense […]
What is Buyers.json? Learn about the new IAB spec
In a recent post, we examined brand safety from the publishers’ perspective. To quickly recap: Brands don’t want their ads to appear […]