What is a programmatic bid request and how does it work?
Bid requests are meant to improve the advertising user experience (UX). It’s also meant to increase publishers’ advertising revenue. However, UX should […]
What is bidstream data in programmatic advertising?
Data is king! Alright, that may not be the exact phrase, but there is still some merit to that claim. Without data […]
What are the differences between Prebid.js and Prebid Server?
There’s more than one way to implement header bidding, but not all methods will be viable for you. Right now, two of […]
UAM vs TAM: Your manual to Amazon Publisher Services
According to Statista, 71% of publishers now use Amazon’s header bidding technology, beating out well-known alternatives like Xandr (69%), Index Exchange (62%), […]
What is post-bidding? And how does it work?
Maximizing yield is a constantly shifting goal post for web publishers and their ad operations teams. There’s always something new around the […]
Prebid Modules: How they work, use cases, and examples
With inputs from Richard Lam, Senior Product Manager at Blockthrough. Prebid.js is the most widely adopted header bidding wrapper among web publishers […]
Header bidding integrations: Client vs. server-side, explained
Every once in a while, something disrupts the status quo and changes how an entire industry works. Header bidding is probably the […]