Blockthrough named 2021 Programmatic Power Player

Blockthrough has been named a 2021 Programmatic Power Player by AdExchanger, the award-winning industry publication devoted to covering developments in the digital advertising and marketing space. The annual Programmatic Power Players list is the digital marketing industry’s first searchable guide to the best agencies, technology providers, and partners in business.

The companies featured on the list are chosen from the hundreds of submissions received from across the globe. AdExchanger’s editors evaluate each entry based on the strength and breadth of its offerings, its documented case studies, and client references.

Blockthrough is honored to be listed alongside other innovative advertising technology companies such as LiveIntent, Lotame, Outbrain, Magnite, Sharethrough, Verizon Media, and Xandr. We are also excited to note that many of Blockthrough’s existing publishing clients also made it to the 2021 list, including Freestar, Media Tradecraft, and Yieldbird.

This win from AdExchanger validates the effectiveness of our ad recovery via Acceptable Ads solution in restoring a fair value exchange between publishers and their users. We are happy to help publishers unlock substantial revenue using their existing inventory, at a time when they are facing foundational business challenges like the deprecation of third-party cookies.

— Trevor Thomas, VP of Revenue at Blockthrough

Blockthrough’s mission is to enable publishers and advertisers to build flourishing, sustainable businesses by delivering advertising experiences that respect user choice. It provides a lightweight Acceptable Ads experience to opted-in users of ad blocking technology, using filtering technology that’s built on Prebid.js. Since 2018, Blockthrough has helped its publishing clients successfully recover over $50M in otherwise-blocked revenue. The company’s management is comprised of ad tech veterans like Matt Kendall, co-creator of Prebid.js, and its board of advisors includes industry luminaries like Ari Paparo, Paul Bannister, Scott Messer, and Heather Carver.

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While you're here...

Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

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