PageFair 2017 Report: The State of the Blocked Web
PageFair is pleased to release our 2017 adblock report. The state of the blocked web presents a combined picture of desktop and […]
The Rules of Adblocking: How Block Lists Work
This note is a layman’s guide to how the “block lists” that power adblocking work. A block list contains tens of thousands of rules that govern how a website should be displayed. There are two types of rules. “Filter” rules define what should be blocked. “Exception” rules define what content should be displayed. The most popular block list, “EasyList”, contains tens of thousands of these filters and exceptions.
Podcast: discussion with Jason Kint (DCN)
I spoke with Jason Kint, CEO of Digital Content Next (DCN), which represents the most prestigious publishers in the world, including The […]
PageFair 2016 Report: Ad Blocking Goes Mobile
We at PageFair are pleased to release a new report on mobile adblocking. We have tested hundreds of adblocking apps, and have […]
PageFair 2015 Report: The Cost of Ad Blocking
We are pleased to publish our 2015 global report on ad blocking, once again in partnership with Adobe. In this report we drill […]
PageFair 2014 Report: Adblocking Goes Mainstream
We are proud to announce our 2014 report on adblocking in partnership with Adobe (press release here). This report reveals for the first […]
PageFair 2013 Report: The Rise of Adblocking
New Adblocking Data We’re pleased to announce our 2013 report on the state of adblocking. This report has been compiled from anonymous […]
Stop Adblock Killing Your Ad Revenue
Up to 50% of your ad impressions are being lost to ad block. Find out how to measure and engage these users.