Adblock's impact on website traffic
This whitepaper, “The Hidden Cost of Adblock”, presents the primary findings of research by Professor Benjamin Shiller (Brandeis University), Professor Joel Waldfogel […]
Scott Cunningham, IAB TechLab founder, on advertising in crisis (interview podcast)
In 2015 Scott Cunningham, the founder of IAB TechLab, told the world “we messed up” on behalf of the advertising industry. His […]
Why the GDPR 'legitimate interest' provision will not save you
The “legitimate interest” provision in the GDPR will not save behavioral advertising and data brokers from the challenge of obtaining consent for personally identifiable data. As previous PageFair analysis illustrates, personally identifiable data (PII) will become toxic except where it has been obtained and used with consent once the General Data Protection Regulation is applied in May 2018. Even so, many advertising intermediaries believe that they can continue to use PII data without consent because of an apparent carve-out related to “legitimate interest” contained in the GDPR. This is a false hope.
PageFair 2017 Report: The State of the Blocked Web
PageFair is pleased to release our 2017 adblock report. The state of the blocked web presents a combined picture of desktop and […]
The Rules of Adblocking: How Block Lists Work
This note is a layman’s guide to how the “block lists” that power adblocking work. A block list contains tens of thousands of rules that govern how a website should be displayed. There are two types of rules. “Filter” rules define what should be blocked. “Exception” rules define what content should be displayed. The most popular block list, “EasyList”, contains tens of thousands of these filters and exceptions.
Podcast: discussion with Jason Kint (DCN)
I spoke with Jason Kint, CEO of Digital Content Next (DCN), which represents the most prestigious publishers in the world, including The […]
PageFair 2016 Report: Ad Blocking Goes Mobile
We at PageFair are pleased to release a new report on mobile adblocking. We have tested hundreds of adblocking apps, and have […]
PageFair 2015 Report: The Cost of Ad Blocking
We are pleased to publish our 2015 global report on ad blocking, once again in partnership with Adobe. In this report we drill […]
PageFair 2014 Report: Adblocking Goes Mainstream
We are proud to announce our 2014 report on adblocking in partnership with Adobe (press release here). This report reveals for the first […]
CPM, CPC, CPA: Ad pricing models explained
While documenting the journey of first-time publishers, we uncovered that comparing pricing models can be a bit difficult. This post gives a […]
PageFair 2013 Report: The Rise of Adblocking
New Adblocking Data We’re pleased to announce our 2013 report on the state of adblocking. This report has been compiled from anonymous […]
Stop Adblock Killing Your Ad Revenue
Up to 50% of your ad impressions are being lost to ad block. Find out how to measure and engage these users.