The last few years have been punctuated with an increased focus on how internet-based businesses collect, store, and process user information. Starting with the enforcement of the […]
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BT/PageFair 2020 Report: Growth of the Blocked Web
In this sequel to the last PageFair Adblock Report, we illustrate significant new trends in consumer adoption of adblocking around the world, including new empirical data for […]
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Acquisition of Uponit!
Dear Friends of Blockthrough, It is with great excitement that we announce Blockthrough’s acquisition of Uponit, our second acquisition of a competitor in just over a year. […]
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PageFair is joining forces with Blockthrough
We are pleased to announce that Blockthrough has acquired PageFair. Together, the combined company is the clear leader in adblock mitigation solutions, and will offer the industry’s […]
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Facebook and adtech face a turbulent time in Europe’s courts: the Brussels case.
This note examines a Belgian court ruling against Facebook’s tracking and approach to consent. Facebook and adtech companies should expect tough sanctions when they find themselves before […]
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Google adopts non-personal ad targeting for the GDPR
This note examines Google’s recent announcement on the GDPR. Google has sensibly adopted non-personal ad targeting. This is very significant step forward and signals a change in the […]
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Adtech must change to protect publishers under the GDPR (IAPP podcast)
The follow up to the International Association of Privacy Professionals’ most listened to podcast of 2017. Angelique Carson of the International Association of Privacy Professionals quizzes PageFair’s Dr Johnny […]
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How the GDPR will disrupt Google and Facebook
Google and Facebook will be disrupted by the new European data protection rules that are due to apply in May 2018. This note explains how. Google and Facebook will be unable to use the […]
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Brand safety and the unblocked web
“Brand safety and the unblocked web” presents the findings of a research collaboration between the UK advertisers body ISBA, the Advertising Research Foundation, and PageFair. It shows how […]
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Adblock's impact on website traffic
This whitepaper, “The Hidden Cost of Adblock”, presents the primary findings of research by Professor Benjamin Shiller (Brandeis University), Professor Joel Waldfogel (University of Minnesota and the […]
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