Facebook and adtech face a turbulent time in Europe’s courts: the Brussels case.
This note examines a Belgian court ruling against Facebook’s tracking and approach to consent. Facebook and adtech companies should expect tough sanctions […]
Google adopts non-personal ad targeting for the GDPR
This note examines Google’s recent announcement on the GDPR. Google has sensibly adopted non-personal ad targeting. This is very significant step forward and […]
Adtech must change to protect publishers under the GDPR (IAPP podcast)
The follow up to the International Association of Privacy Professionals’ most listened to podcast of 2017. Angelique Carson of the International Association of […]
Scott Cunningham, IAB TechLab founder, on advertising in crisis (interview podcast)
In 2015 Scott Cunningham, the founder of IAB TechLab, told the world “we messed up” on behalf of the advertising industry. His […]
Why the GDPR 'legitimate interest' provision will not save you
The “legitimate interest” provision in the GDPR will not save behavioral advertising and data brokers from the challenge of obtaining consent for personally identifiable data. As previous PageFair analysis illustrates, personally identifiable data (PII) will become toxic except where it has been obtained and used with consent once the General Data Protection Regulation is applied in May 2018. Even so, many advertising intermediaries believe that they can continue to use PII data without consent because of an apparent carve-out related to “legitimate interest” contained in the GDPR. This is a false hope.
The Rules of Adblocking: How Block Lists Work
This note is a layman’s guide to how the “block lists” that power adblocking work. A block list contains tens of thousands of rules that govern how a website should be displayed. There are two types of rules. “Filter” rules define what should be blocked. “Exception” rules define what content should be displayed. The most popular block list, “EasyList”, contains tens of thousands of these filters and exceptions.