Is supply path optimization important for publishers?
Ever since header bidding became the new way of buying and selling ad inventory, bidding on multiple ad exchanges simultaneously has become […]
Your complete guide on first-party data to zero-party data
Customer data comes in all shapes and sizes. All of it is relevant to what drives a successful marketing campaign in today’s […]
What are the differences between Prebid.js and Prebid Server?
There’s more than one way to implement header bidding, but not all methods will be viable for you. Right now, two of […]
4 ways to maximize your revenue with PMP deals
As a publisher, one of your biggest concerns is the financial viability of your website. After all, content creation, hosting, and expanding […]
Scope3 and Blockthrough partner to help brands reduce their carbon emissions
New product offering delivers programmatic access to high-quality, low-carbon inventory from top US publishers. Scope3, the source of truth for supply chain […]
Why is your eCPM so low and how can you increase it?
There are plenty of ad-selling techniques a publisher can use to monetize their website. However, if you’re not tracking the right metrics, […]
NitroPay tackles high adblock rates with Blockthrough
Founded in 2017, NitroPay is a managed, data-driven platform that helps publishers boost their advertising revenue using a suite of industry-leading ad […]
How do you optimize and increase your ad fill rate?
Most publishers require a steady and dependable stream of advertising revenue in order to fund their operations. That’s why publishers focus on […]