Acquisition of Uponit!

25 November 2021
Announcement

Dear Friends of Blockthrough,

It is with great excitement that we announce Blockthrough’s acquisition of Uponit, our second acquisition of a competitor in just over a year. The acquisition will significantly enhance our product’s revenue-generating capabilities, consolidate our market-leading position and extend our reach into EMEA.

We are thrilled to combine our technologies and cement our product’s status as the top adblock revenue recovery solution on the market.

As with our November 2018 acquisition of PageFair, we expect this deal to accelerate our growth as we enter 2020 — following the PageFair acquisition we grew our annual revenue by 250% year over year and recovered over 60 billion impressions for our publisher clients.

Reach out to [email protected] for any and all questions.

Learn more about the acquisition here.

Wishing you all a prosperous 2020!

Marty Kratky-Katz
CEO and Co-founder
Blockthrough

While you're here...

Did you know that the average publisher loses 10-40% of their revenue to ad blocking? What you may not know is that ad blocking has largely shifted to ad-filtering, with over 300M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

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