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How does the adblock detection work?

< 1 min read

This is the standard flow of the detection script:

  1. The user requests a webpage.
  2. Blockthrough’s detection script queries an asset typically associated with network calls.
  3. If the call is blocked, an ad blocker is is deemed to be present in the session. If not, the script shuts off.
  4. If an ad blocker is present, the detection script queries an Acceptable Ads URL.
  5. Depending on the response, an Acceptable Ads consent status is assigned to the user.