Blockthrough’s technology is based on a modified version of Prebid.js and supports any publisher implementation that is compliant with existing privacy regulations as per the IAB guidelines.
- Blockthrough offers out-of-the-box support for any consent management platform (CMP) listed compliant with the IAB EU’s Transparency and Consent Framework (TCF).
- If the publisher is using a proprietary CMP solution, we may need to make some updates in order to ensure expected functioning, e.g., adding Blockthrough as a vendor in your CPM.
- For CCPA compliance, Blockthrough utilizes the Prebid.js USP consent module, which passes the applicable consent string to all partners.
