The amount of revenue Blockthrough can generate depends on a few factors, including:
- Traffic volume
- Traffic geo
- IAB content category
- Adblock rates
- Avg. CPM on regular (non-adblock traffic)
Some IAB content categories, on average, witness higher rates of adblocking compared to others. Similarly, traffic originating from Tier-1 geos, where ad spends are high, return higher CPMs on Acceptable Ads. On average, publishers can expect a revenue lift of somewhere between 10-20% with Blockthrough, however, there are outliers on both sides of that spectrum based on the factors above.
If you’re looking for a more precise estimate, try using our recovery calculator. If you want to measure the adblock rate on your web properties, please contact us and request our detection script.
