Grow engagement. Grow your revenue.

Blockthrough helps the world’s leading publishers generate incremental revenue by delivering lighter, nonintrusive ads to 350 million users who are open to seeing fewer ads.

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Trusted by publishers all over the world

Want to grow revenue while elevating UX?

Publishers lose billions to ad blocking each year. But, most ad-blocking users don’t hate advertising—they simply want a safer, less interruptive experience. We enable publishers to respectfully monetize and engage these users with a lighter ad experience while maximizing their revenue potential.

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IAB CAN member
Delight users with a lighter ad experience

Delight users with a lighter ad experience

We ensure that all ads served meet leading ad quality standards including Acceptable Ads and Better Ads. Delight your users with the high-quality experience they expect.

Drive incremental revenue growth

Drive incremental revenue growth

Generate a predictable stream of incremental revenue that grows with your audience. Get one step closer to realizing the full potential of your inventory.

Seamlessly restore your ad stack

Seamlessly restore your ad stack

Utilize your existing direct demand partnerships, SSPs, and ad server. Our solution handles all creative filtering and compliance for you, with little effort on your end.

Measure the ad-blocking rate across your sites

Measure the ad-blocking rate across your sites

Confidently track how many users leverage ad-blocking software—including those who have chosen to receive a lighter advertising experience via Acceptable Ads.

Key product features and benefits at a glance

Single-line integration

Single-line integration

Just add one line of JS code to your website header to get started. Our technology plugs into your ad server or header bidding wrapper and acts as a filtering layer for ad quality compliance.

Plug-and-play demand

Plug-and-play demand

Easily restore all compliant bids from your existing demand sources and line items, including direct and sponsorship, programmatic, house, native, Google AdSense, Google AdX and Amazon.

Grow ARPUs and page RPM

Grow ARPUs and page RPM

By surfacing your hidden audience and making it addressable, we unlock your full revenue potential and help increase average revenue per user and other key revenue performance metrics.

<span style="letter-spacing: -0.567px;">Custom report builder</span><span style="letter-spacing: -0.567px;"></span>

Custom report builder

The custom report builder allows you to slice-and-dice available data to create reports for secondary analysis and exports, providing enhanced flexibility to glean new insights from the data and analytics we collect.

<span style="letter-spacing: -0.567px;">Discover BT Demand</span><span style="letter-spacing: -0.567px;"></span>

Discover BT Demand

We will curate premium demand via our direct seats with top-tier SSPs for you. Our demand will compete against your existing line items on price priority. Connect via client-side, server-side, or Open Bidding integration.

Unlock user messaging

Unlock user messaging

Nobody likes interruptive messages with lengthy instructions to turn off their ad blocker. With Blockthrough Readership Link, your users can easily allow ads in their viewing experience, all with a single click.

>13,000

Sites powered by Blockthrough’s technology across the globe

4.5+ Bn

Adblock pageviews monetized each month with compliant ads

$175M+

Total revenue recovered for our publishing partners to date

13

Awards for innovation, growth and contribution to the ecosystem

Real results, proven impact

Blockthrough is the most popular ad-filtering solution among the Comscore Top-100. Explore our case studies to learn how we help publishers strike the perfect balance between revenue and user experience.

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