Grow engagement. Grow your revenue.
Blockthrough helps the world’s leading publishers generate incremental revenue by delivering lighter, nonintrusive ads to 350 million users who are open to seeing fewer ads.
Trusted by publishers all over the world
Want to grow revenue while elevating UX?
Publishers lose billions to ad blocking each year. But, most ad-blocking users don’t hate advertising—they simply want a safer, less interruptive experience. We enable publishers to respectfully monetize and engage these users with a lighter ad experience while maximizing their revenue potential.
- Google Certified Publishing Partner
- IAB EU TCF v2.0 certified vendor
- Free adblock analytics suite
- No setup fee, upfront cost or commitment
Delight users with a lighter ad experience
We ensure that all ads served meet leading ad quality standards including Acceptable Ads and Better Ads. Delight your users with the high-quality experience they expect.
Drive incremental revenue growth
Generate a predictable stream of incremental revenue that grows with your audience. Get one step closer to realizing the full potential of your inventory.
Seamlessly restore your ad stack
Utilize your existing direct demand partnerships, SSPs, and ad server. Our solution handles all creative filtering and compliance for you, with little effort on your end.
Measure the ad-blocking rate across your sites
Confidently track how many users leverage ad-blocking software—including those who have chosen to receive a lighter advertising experience via Acceptable Ads.
Key product features and benefits at a glance
Single-line integration
Just add one line of JS code to your website header to get started. Our technology plugs into your ad server or header bidding wrapper and acts as a filtering layer for ad quality compliance.
Plug-and-play demand
Easily restore all compliant bids from your existing demand sources and line items, including direct and sponsorship, programmatic, house, native, Google AdSense, Google AdX and Amazon.
Grow ARPUs and page RPM
By surfacing your hidden audience and making it addressable, we unlock your full revenue potential and help increase average revenue per user and other key revenue performance metrics.
Custom report builder
The custom report builder allows you to slice-and-dice available data to create reports for secondary analysis and exports, providing enhanced flexibility to glean new insights from the data and analytics we collect.
Discover BT Demand
We will curate premium demand via our direct seats with top-tier SSPs for you. Our demand will compete against your existing line items on price priority. Connect via client-side, server-side, or Open Bidding integration.
Unlock user messaging
Nobody likes interruptive messages with lengthy instructions to turn off their ad blocker. With Blockthrough Readership Link, your users can easily allow ads in their viewing experience, all with a single click.
>13,000
Sites powered by Blockthrough’s technology across the globe
4.5+ Bn
Adblock pageviews monetized each month with compliant ads
$175M+
Total revenue recovered for our publishing partners to date
13
Awards for innovation, growth and contribution to the ecosystem
Real results, proven impact
Steve Mummey
"We tested a handful of solutions before we ultimately decided to go with Blockthrough for the team and their thoughtful approach to both revenue and user experience."
Paul Bannister
"We're generating over $100k a month with Blockthrough's solution. This is revenue that goes back into powering the creator economy, that—in turn—powers the web and keeps it open and freely accessible.”
Chris Acosta
"Prior to Blockthrough, Healthline worked with another vendor that had a convoluted process of recovering ads with less than stellar account management. Blockthrough has responsive white-glove service for us."
Matt Burgess
"Freestar is thrilled with the results we have achieved from our partnership with Blockthrough. The implementation is ultra turnkey, light on the page, and allows us to recover significant levels of ad blocked revenue."
Cody Bye
"We experimented with building our own Acceptable Ads filtering technology but it just proved to be way too cumbersome and the amount of revenue lift we observed was lower than what we wanted."
Blockthrough is the most popular ad-filtering solution among the Comscore Top-100. Explore our case studies to learn how we help publishers strike the perfect balance between revenue and user experience.