Blockthrough is the market leader in adblock revenue recovery
We're helping the world's largest media brands recover the revenue they are losing due to adblocking—without interrupting their users.
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Plug-and-play demand
Easily connect your existing programmatic stack and direct demand
High-quality, lightweight ads
All ads served meet the Acceptable Ads and Better Ads standards
Universal compatibility
Works seamlessly with most popular wrappers, SSPs, and ad servers
No Ads.txt Update Needed
Get started without making any updates to your Ads.txt file
Recover Adblock Revenue
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Most sites have adblock rates of 10-40%
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We help recover revenue from this blocked inventory
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No upfront costs or setup fee
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Most popular solution with US ComScore-150
Deliver Better Ad Experiences
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Ads are only served to opted-in users
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Users can opt out of ads at any time
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All ads comply with Acceptable Ads and Better Ads standards
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Works for all device types
Getting Started is Easy
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Minimal dev work required
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Add a single line of code to get started
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No tagging required
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Dedicated account manager
2021 PageFair Adblock Report
In this sequel to the 2020 BT/PageFair Adblock Report, we present the latest data gathered for global adblocking and results from our U.S. consumer survey about adblock usage and privacy preferences.
Trusted by Thousands of Premium Publishers
"We tested a handful of solutions, including a message wall approach, before we ultimately decided to go with Blockthrough for the team and their thoughtful approach to both revenue and user experience.”
Steve Mummey,
SVP of Digital Ad Revenue & Technology
"Prior to Blockthrough, Healthline worked with another vendor that had a convoluted process of recovering ads with less than stellar account management. Blockthrough has responsive white-glove service for us.”
Chris Acosta,
Director of Programmatic
1. How can I estimate my current revenue loss?
Revenue loss caused due to ad blockers depends on a number of factors including the ad block rate, average eCPM, ad density, and device traffic split. We’ve built a calculator where you can punch in these metrics and receive an estimate of your revenue loss.
2. What is adblock recovery?
Majority of internet users install ad blockers to avoid dealing with heavy, interruptive, and intrusive ads, adblock recovery is a technique that allows publishers to serve light-spec ads that meet the highest UX standards only to opted-in users.
3. Which ad blockers does this technology work on?
Ad recovery via Acceptable Ads work on all ad blockers that participate in the Acceptable Ads program, which includes AdBlock, AdBlock Plus, uBlock, and Crystal.
4. How much does it cost?
Blockthrough does not charge any fixed or recurring costs for the use of its technology, instead, we work with publishers on revenue sharing plans, where we retain a percentage of the recovered revenue as our platform and technology fees.
Other questions?
Got a question that wasn’t answered here? Send it in and we’ll be happy to help.
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