From left to right:
- Pageviews: The total number of page views recorded throughout the date range specified.
- CPM: The effective Cost per Mille (the total advertising gross revenue generated, divided by the total number of ad impressions served; expressed in units of 1000) for the date range specified.
- AA (Acceptable Ads) Pageviews: The total number of AdBlock (with Acceptable Ads enabled) page views recorded throughout the date range specified.
- Auctions: The total number of auctions performed to fill available AdBlock (Acceptable Ads) impressions throughout the date range specified.
- Impressions: The total number of monetized AdBlock (Acceptable Ads) impressions served throughout the date range specified.
- Gross Revenue: The total revenue generated from monetizing AdBlock (Acceptable Ads) users throughout the date range specified.
