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Blockthrough wins Adweek Readers’ Choice Award (2021)

27 July 2021
Announcement
1 min read

Blockthrough is proud to announce that after a multi-week voting process, Adweek has declared Blockthrough a winner of the 2021 Readers’ Choice Best of Tech Partner Award, under the category Best in Ad Blocking (Ad Recovery) Solutions. This is the third year in which Adweek asked its readers to recognize the top providers in marketing and advertising by voting for them.

Some other ad tech companies that were also named winners alongside Blockthrough under other award categories include The Trade Desk, Pubmatic, Magnite/SpotX, Moat by Oracle, AdColony, Criteo, and Lotame. This is the second win in a month for Blockthrough since it was named on the 2021 AdExchanger Programmatic Power Player list earlier this month.

It’s great to receive this recognition from Adweek. A big focus area for us is being able to deliver an ad experience that is light and non-intrusive, and ultimately one that users are comfortable with. We can’t imagine a bigger endorsement than achieving this win by the power of the readers’ vote.

— Trevor Thomas, VP of Revenue at Blockthrough

Blockthrough’s mission is to enable publishers and advertisers to build flourishing, sustainable businesses by delivering advertising experiences that respect user choice. It provides a lightweight, Acceptable Ads experience to opted-in users of ad blocking technology, using filtering technology that’s built on Prebid.js. Since 2018, Blockthrough has helped its publishing clients successfully recover over $50M in otherwise-blocked revenue. The company’s management is comprised of ad tech veterans like Matt Kendall, co-creator of Prebid.js, and its board of advisors includes industry luminaries like Ari Paparo, Paul Bannister, Scott Messer, and Heather Carver.

About Readers’ Choice Best of Tech Awards

Adweek, the leading weekly trade publication covering the business of advertising, launched the inaugural Readers’ Choice: Best of Tech Awards in 2019. The awards recognize the top advertising and marketing technology providers by putting the power in the hands of our community and offering readers a say in who should rise to the top.

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While you're here...

Did you know that the average publisher loses 10-40% of their revenue to ad blocking? What you may not know is that ad blocking has largely shifted to ad-filtering, with over 350M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

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