4 ways to maximize your revenue with PMP deals
As a publisher, one of your biggest concerns is the financial viability of your website. After all, content creation, hosting, and expanding […]
Why is your eCPM so low and how can you increase it?
There are plenty of ad-selling techniques a publisher can use to monetize their website. However, if you’re not tracking the right metrics, […]
How do you optimize and increase your ad fill rate?
Most publishers require a steady and dependable stream of advertising revenue in order to fund their operations. That’s why publishers focus on […]
What is a Data Management Platform and how does it work?
Compiling first-party data from your site visitors is the first step towards building successful audience campaigns in 2022. The next step is […]
Google’s Publisher Provided Identifiers (PPIDs) Explained
Amongst the ever-increasing number of first-party identifiers, Google’s Publisher Provided Identifier (PPID) is not necessarily a new one. But, it has started […]
UAM vs TAM: Your manual to Amazon Publisher Services
According to Statista, 71% of publishers now use Amazon’s header bidding technology, beating out well-known alternatives like Xandr (69%), Index Exchange (62%), […]
The best supply-side platforms (SSPs) for publishers in 2021
There are many ways to monetize your website content. Using the optimal mix of programmatic deal types is one method. Today, we’re […]
4 ways to enrich and monetize your first-party data
Publishers are already aware that third-party cookies will be deprecated sometime in 2023. But how many of us are actually ready for […]
A publisher’s guide to the 4 programmatic deal types
Programmatic ad spending has grown by 29% since 2020, according to eMarketer. In their revised forecast, eMarketer estimates that advertisers will increase […]