4 ways to combat banner blindness
There’s an unspoken rule for surfing the web in this digital world. And it’s that ads will always be a part of […]
Why should publishers care about bid shading?
Bid shading has once again become a hot topic in the programmatic advertising world. It’s a technique used by demand-side platforms (DSPs) […]
Top 5 factors that contribute to high page latency
Being aware of your website’s page load time is critical as a publisher. Slow load times tend to upset users, which ends […]
Is supply path optimization important for publishers?
Ever since header bidding became the new way of buying and selling ad inventory, bidding on multiple ad exchanges simultaneously has become […]
Your complete guide on first-party data to zero-party data
Customer data comes in all shapes and sizes. All of it is relevant to what drives a successful marketing campaign in today’s […]
What are the differences between Prebid.js and Prebid Server?
There’s more than one way to implement header bidding, but not all methods will be viable for you. Right now, two of […]