The walled gardens of ad tech, explained
Almost no industry report or analysis in the ad tech industry is complete without a generous sprinkling of the term “walled gardens”. […]
What is Buyers.json? Learn about the new IAB spec
In a recent post, we examined brand safety from the publishers’ perspective. To quickly recap: Brands don’t want their ads to appear […]
Brand safety: The missing manual for publishers
Like many other ad tech buzzwords—the definition of brand safety is constantly evolving and varies depending on whom you ask. Since brand […]
2021 PageFair Adblock Report
Submit the form below to get your copy of the 2021 PageFair Adblock Report: About the report In this sequel to the […]
Header bidding integrations: Client vs. server-side, explained
Every once in a while, something disrupts the status quo and changes how an entire industry works. Header bidding is probably the […]
Identity in ad tech: Meet the cookieless ID solutions
A new wave of cookieless identity (ID) solutions is sweeping the ad tech industry in the wake of the deprecation of third-party […]
How we monetized 1.4 billion adblock pageviews for Freestar
In an ever-changing industry full of buzzwords, Arizona-based Freestar was founded to simplify the challenges of monetizing websites. By leveraging the ideal […]
First-party data collection strategies for publishers
The triple threat of new privacy regulations, the imminent end of third-party cookies, and the rise of tracking prevention is forcing many […]
The different types of paywalls (and how publishers use them)
Earlier this month, @CJR published an article titled, “What the pandemic means for paywalls,” which talks about the dilemma faced by many […]
The pros and cons of private marketplace (PMP) deals
According to a report by eMarketer, programmatic ad spending on private marketplaces (PMP) will surpass that on open exchanges for the first […]